About ROI recommendation for GMV Max campaigns

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The ROI recommendation in your GMV Max campaign suggests ROI goals based on real-time market data and historical campaign settings. The system analyzes similar products or liverooms on the market and recommends ROI values that can help you achieve greater GMV through more optimal campaign settings. The feature has many levels to help you find the best ROI target for their GMV growth. It doesn't just push for lower ROI values, no matter what the situation is.


Note: ROI recommendations aren't a requirement for your campaign. They are provided to help you achieve better results through competitive ROI goals. Higher-competitive ROI goals generally lead to larger campaign spending and GMV scale, as they allow for more aggressive bidding and broader user reach. If you set less competitive ROI targets, it will restrict campaign spending and GMV growth.

Benefits of ROI recommendation for GMV Max

  • Stay ahead of the competition: Get real-time market insights to set ROI targets to maintain competition.

  • Unlock sales growth: By setting competitive ROI targets, you can potentially increase your sales volume and drive business expansion.

  • Make informed decisions: Our data-driven recommendations eliminate guesswork, helping you to set ROI targets with confidence.

  • Adapt to market shifts: Our daily updates reflect the current competitive landscape, helping you stay agile and responsive.

  • Guide your ROI standards: If you don't have clear ROI standards, use recommendations as benchmarks. You can also apply recommendations directly, especially when creating a new campaign.


How ROI recommendation works

  • ROI recommendations are based on real-time data collection from similar liverooms or products. It considers data like industry, country, time period, and content type.

  • It calculates different percentile levels representing varying degrees of market competitiveness.

  • Recommendations are displayed with clear indicators of competitiveness level.

  • You'll receive ROI recommendations for both new and existing campaigns. You can use them as guidance and make final decisions based on your specific business situation, profit margins, and GMV goals.