About Shop Creative Hub

Last updated: August 2025

Shop Creative Hub is your central dashboard in Seller Center for analyzing the performance of your TikTok Shop's creative assets. It gives you a comprehensive overview of your videos and creators, helping you make data-driven decisions to boost your results on TikTok.


Note: This feature may not be available to you yet.

Benefits of Shop Creative Hub

  • Holistic visibility: Get a complete view of creative performance across all your campaigns, products, and creators.

  • Keep track of your top creators and videos: Identify the creators and videos driving the most Gross Merchandise Value (GMV), orders, and engagement.

  • Smart reporting: Use dynamic filters to find high-impact creatives based on custom conditions and focus on content that works.

  • Proactive management: Spot underperforming or outdated creatives early to plan ahead with fresh content to keep your performance strong.

  • Improved GMV and delivery: Clear insights into what content converts help you prioritize production, increasing the effectiveness of your GMV Max campaigns.


About the videos in Shop Creative Hub

This report includes all videos that meet at least one of these criteria:

  • The video was posted with one of your product links.

  • The video ran in a Product GMV Max campaign.

Note: All reporting metrics are exclusively from Product GMV Max campaigns.