About Smart+ Catalog ads for Website and app

Smart+ Catalog Ads for Website and app is a campaign feature that optimizes the landing destination from your ads to both your Website and app. With this feature, you can reach your customers on iOS, Android, and your website all in the same campaign. You can also use a universal deeplink to direct visitors to a specific location within your app. If they don't have your app installed, you can use the same link to direct them to a landing page on your website.

Benefits of Website and app optimization

• Optimization: Reach your customers on iOS, Android, and your website all in the same campaign.

• Deeplink technology: With a universal link, you can direct people who click on your ad to a specific page in your app or on your website.

• Reporting: View website and app purchases, CVR, CPA, and ROAS in Ads Manager to better understand customer actions.