Informações sobre a proteção de lances da Smart+ para geração de leads
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Saiba mais sobre a oferta de incentivo de proteção de lances da Smart+.
Eligibility criteria
To qualify for the Incentive, your campaign must meet the following criteria.
Category | Requirement |
Campaign type | Smart+ |
Objectives | Lead Generation |
Bidding Strategy | Cost Cap |
Regions | Global, as indicated on TikTok Ads Manager |
Duration | The ad group must run for at least 3 full consecutive days, starting from the first impression. Coverage period is every day after the first impression. |
Conversion volume | The ad group must achieve at least 2 conversions daily. |
Performance thresholds | Eligible if the billing ratio is more than 1.2 times your Cost Cap bid daily. |
Disqualification/ Ineligibility | General If any of these actions ("Negative operations") occur at the ad group level, no compensation will be provided for that day. - Pausing or deleting the campaign - All campaign creatives rejected - Insufficient account balance - Risk control issues encountered - Account suspension or block - Any of the following budget adjustments: Decrease in campaign budget, decrease in ad group budget, or any adjustment of ad group min. budget |
Terms & Conditions | Campaigns or ad groups must not violate TikTok's Commercial Terms of Service, Advertising Terms, Advertising Policies, Community Guidelines, Branded Content Policy, and any other applicable terms. TikTok reserves the right to determine eligibility, issue ad credits at its discretion, or withdraw the Incentive at any time. |
How the incentive amount is calculated
With CBO soon supporting different ad-group bid amounts, incentive calculation will shift to the ad group level for App & Lead objectives. Incentives for Sales objective remain at campaign level.
Campaign Type / Flow | Objective | Calculated at Ad Group Level | Calculated at Campaign Level |
CBO: Smart+ | Lead | No | Yes |
Non-CBO (All flows) | All objectives | Yes | No |
Incentive calculation will be based on the payout period (i.e. Every single day that the campaign is online).
Bidding Strategy | Formula | Example |
Cost Cap TikTok will provide ad credits equivalent to the difference between actual CPA and the advertiser's Cost Cap bid. | Budget consumed - CC bid *1.2*Conversions | Highest CPA bid: $10 Actual budget consumed: $500 Conversions: 25 Billing ratio: $500/($10*25) = 2 Ad credit: $500 - ($10*1.2*25) = $200 |
