Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Smart+ Campaigns
Smart+ Campaigns
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- About Smart+ Campaigns
- About Smart+ Web Campaigns
- Best practices for Smart+ Web Campaigns
- About Smart+ App Campaigns
- Best practices for Smart+ App Campaigns
- About Smart+ Lead Generation Campaigns
- Best practices for Smart+ Lead Generation Campaigns
- About Smart+ Paid and Organic campaign optimization
- About Smart+ Traffic Campaigns
- Smart+ (Cost Cap/Minimum ROAS/Target ROAS) Incentive Offer
- About Dynamic Smart+ Campaign Quota
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- Ad optimization /
- Smart+ Campaigns /
- Smart+ Campaigns /
About Smart+ Paid and Organic campaign optimization
Smart+ is introducing a new delivery feature that will optimize for paid and organic conversions for select content. This feature will allow you to maximize their total impact across TikTok.
Note: If you do not see this feature in TikTok Ads Manager, then it is not available to you at this time. Reach out to your TikTok representative to learn more.
Key Benefits
Organic anchor: Automatically add an organic anchor link to select posts to drive conversions.
Delivery optimization: Unify paid & organic delivery, so your campaign delivers maximized platform-wide conversions on TikTok.
Unified reporting: Get overall unified metrics that combine paid and organic campaign data (impressions, clicks, and conversions), accessible via TikTok Ads Manager and third-party reporting tools
Organic Anchor Visual Examples
