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Smart+ Campaigns
Smart+ Campaigns
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- About Smart+ Campaigns
- About Smart+ Web Campaigns
- Best practices for Smart+ Web Campaigns
- About Smart+ App Campaigns
- Best practices for Smart+ App Campaigns
- About Smart+ Lead Generation Campaigns
- Best practices for Smart+ Lead Generation Campaigns
- About Smart+ Traffic Campaigns
- Smart+ (Cost Cap/ MinROAS) Incentive Offer
- About Dynamic Smart+ Campaign Quota
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- Ad optimization /
- Smart+ Campaigns /
- Smart+ Campaigns /
About Smart+ Traffic Campaigns
Smart+ Traffic Campaigns help you drive quality traffic to your website at scale with TikTok's AI-powered automation solution. You can use Smart+ Traffic to amplify your top-of-funnel efforts and nurture leads toward lower-funnel conversions. Learn more about Smart+ Campaigns.
Tip: We recommend using Smart+ Traffic Campaigns under the Traffic objective if you are optimizing for Landing Page View or Clicks, since your primary goal is driving quality traffic to your website. If you have data connections (pixel or Events API) installed and want to drive specific events on your website, such as add to cart or purchase, we recommend using Smart+ Web Campaigns to optimize towards conversions.
Key benefits of Smart+ Traffic Campaigns
Better performance: Drive a higher volume of quality traffic to your website and find users who are more likely to click, land on, or engage with your website, at a lower cost.
No prerequisites: Drive traffic to your website without the need for any additional setup or pixel installation.
Limited data share: Optimize ads based on TikTok 1st party metrics, such as load metrics, not landing page content or user actions.
Available settings
Objective | Traffic |
Destination | Website |
Placements | Automatic placement, including TikTok and Pangle (for available markets). Note: Manually selecting your placements is not supported by Smart+ Campaigns at this time, as it will default to automatic placement selection. |
Optimization goal | - Click - Landing Page View |
Bidding strategy | - Maximum Delivery - Cost Cap |
Split testing | Experiment Manager & Campaign List: Supported (using multi-variable test) |
Pixel tracking | - Website events: supported - Offline events: supported |
Brand safety | Supported |
Spark ads | Supported Note: You can use Spark ads or non-Spark ads in Smart+ Campaigns, but can't use Spark ads and non-Spark ads together in one Smart+ Campaign. |
Catalog ads | Supported |
When to use Smart+ Traffic Campaigns
Smart+ Traffic Campaigns are a good fit for advertisers who run web traffic campaigns optimizing toward clicks or landing page views and who are flexible with their audience, targeting, and creative delivery choices.
Next steps
To create a Smart+ Traffic Campaign, choose the Traffic objective when creating a campaign and toggle the Smart+ campaign option on.