About Smart+ Campaigns
Businesses spend meaningful time and resources setting up their ads to achieve their goals. With Smart+ Campaigns, you can create a single campaign powered by AI for all of your performance objectives, and TikTok will help you to automate the process – across campaign and audience targeting, optimization, and creative - to attempt to deliver the right ad to the right person as determined by our system to help you to achieve your performance goals.
Benefits of Smart+ Campaigns:
Optimize for performance: Build high performing campaigns with machine learning and predictive AI that help you to achieve your business' marketing goals.
Less time spent on ad operations: Create your Smart+ Campaign and let TikTok handle the rest. Smart+ assists in creating and managing your ads to save you valuable time and effort.
Creative made easy: Reduce creative fatigue and costs by automating how your creatives are shown to your audience.
Key features of Smart+ Campaigns
Simplified setup: TikTok offers one simple and easy interface that guides you to success with minimal effort. You only need to provide Smart+ with your Key Performance Indicators ("KPIs"), creative assets, and target geography and language - Smart+ Campaigns will assist you in handling the rest.
Optimize ad management: TikTok will help you to create and to manage high-performing ads based on your business goals. Your campaigns will benefit from leveraging all of the best practices built into Smart+ right out of the box.
Automated Creative Generation:
TikTok’s automated creative solution helps optimize ad creative combinations through ad group fatigue detection and auto-refresh strategies. This feature reduces ad fatigue, prolongs ad group lifespan, and improves cost efficiency over time. Smart+ will also attempt to shift budget towards the highest-performing creative and pause poor performers so you can spend less time managing your campaigns.
TikTok's advanced creative AI features can help you to create, to recommend, and to optimize creative assets. These optional creative AI features include adding and remixing various elements, such as music, hooks, and scripts, to generate and deliver multiple variations of ads. You can also choose to turn off Smart+ generated creatives in TikTok Ads Manager at any time.
Next steps
Smart+ Campaigns support multiple campaign objectives, including driving sales, app promotion, or leads. To learn more, refer to the articles below: