About Sponsorship add-ons

Sponsorship add-ons can be added to your ads to capture attention and keep viewers engaged longer. These add-ons can be in the form of cards, stickers, gestures, multi-dimensional effects, and innovative customizations.

Types of Sponsorship add-ons

• Product highlight: Show a video pausing effect with a centered still image and display a rotating carousel of key visuals to reinforce brand recognition, boost awareness, and drive traffic to the landing page.

• Lucky gift box: Display an animation of lucky boxes dropping from the top of the screen and one of the boxes popping up to attract the attention of users and drive traffic to the landing page.

• Multi-video: Use multiple creatives and video segments in one video ad to achieve better reach and conversions by different segments being able to go to different landing pages.

• 3D Immersion: Integrate the fullscreen display of 3D immersion effects (without requiring 3D glasses) during the video play for key visuals that highlight product features.

• Motion lift: Display branded balloons or bubbles that float up from the screen, allowing users to click the balloons for more high-impact interactions.

• Bursting card: Display videos or images through tile cards to showcase extra images or videos, creating more surfaces to click and drive higher click through rates.

• Shuffle card: Enable cards flips within ads to highlight product details with a full product image at the ending to direct users to the landing page.

Supported ad types for Sponsorship add-ons

Sponsorship Add-ons support the following ad types:

• Placements: TopView, Pulse, Reach & Frequency (TopFeed and standard feed), and auction in-feed.

• Formats: Non-Spark and Spark ads

• Ad objectives: Reach, Traffic, Video views, Community interaction, and Brand consideration, and Branded Mission

Learn more

To learn more about Sponsorship add-ons, please contact your TikTok sales representative.