About Targeting Split Testing for your upgraded Smart+ experience

Last updated: January 2026

Targeting Split Test is a feature for Smart+ 2.0 campaigns that allows you to compare campaigns with different targeting settings. You can compare targeting settings for Campaign A and targeting settings for Campaign B. You can customize the targeting for both Campaign A and B.

Availability

Targeting Split Test is available for the following campaign types:

  • App Promotion

  • Lead Generation

  • Sales (Web catalog & Non-catalog/app/omni)


Benefits

  • Precise audience segmentation: Identify which audience segments or targeting parameters yield the best results for more effective ad delivery.

  • Campaign efficiency: Determine if a particular targeting method leads to a lower cost per click (CPC), cost per impression (CPM), cost per acquisition (CPA), or any other KPIs.

  • Informed scaling decisions: With clear data on winning variations, you can scale successful strategies, allocate budget more effectively, and avoid wasting spend on underperforming campaigns.


Next steps