关于升级版 Smart+ 的定向拆分对比测试

最近更新时间：2026 年 1 月

定向拆分对比测试是 Smart+ 2.0 推广系列的一项功能，可让你比较采用不同定向设置的推广系列。你可以比较推广系列 A 与推广系列 B 的定向设置，并自定义这两个推广系列的定向。

Availability

Targeting Split Test is available for the following campaign types:

  • App Promotion

  • Lead Generation

  • Sales (Web catalog & Non-catalog/app/omni)


Benefits

  • Precise audience segmentation: Identify which audience segments or targeting parameters yield the best results for more effective ad delivery.

  • Campaign efficiency: Determine if a particular targeting method leads to a lower cost per click (CPC), cost per impression (CPM), cost per acquisition (CPA), or any other KPIs.

  • Informed scaling decisions: With clear data on winning variations, you can scale successful strategies, allocate budget more effectively, and avoid wasting spend on underperforming campaigns.


Next steps