About the Private Creator Pool

The Private Creator Pool on TikTok One is a way for advertisers to curate a private group of creative talent made up of creators referred by the advertiser. Advertisers can invite creators to be part of the advertiser's Private Creator Pool and set up campaigns specifically for members of their Private Creator Pool.

Eligibility

Private Creators generally do not need to meet the typical TikTok One eligibility requirement (e.g., having a certain number of followers) to be included in your Private Creator Pool. Private Creator eligibility requirements may vary based on specific region.

Availability

The Private Creator Pool currently supports Creator Content at Scale campaigns and private creators will receive a revenue share from TikTok for campaign content just like any other creators receive for similar campaigns in TikTok One.

Note: The Private Creator Pool feature is currently available to select customers and you must contact your TikTok sales representative to enable the feature.

Exclusivity

You may select between an exclusive or non-exclusive relationship with a creator. In an exclusive model, if a creator accepts an invitation to be a part of your Private Creator Pool, the creator can't accept invitations to be part of another advertiser's Private Creator Pool. Once a creator joins your Private Creator Pool, the only campaigns available to them in TikTok One will be the campaigns you designate for them. These exclusive private creators will not be shown to, cannot be searched for, or found by other advertisers. In a non-exclusive model, a creator may join multiple non-exclusive Private Creator Pools and TikTok One public campaigns. Please contact your TikTok representative and regional creative ops team to generate creator invitation links based on the collaboration model between you as advertisers and your private creators.

Note: Creator withdrawal is not currently available.