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About TikTok Creative Assistant
Last updated, March 2024

TikTok Creative Assistant is your AI-powered virtual assistant for creating on TikTok. It is designed to intelligently collaborate with advertisers, creative partners, and content creators throughout the creative journey. The Creative Assistant draws information from a wealth of TikTok ads-focused creative knowledge to provide responses covering TikTok creative inspiration, insights, script generation and refinement, best practices, and solution recommendations. Leverage the Creative Assistant to answer any questions you have during your TikTok creative journey!

TikTok creative journey GIF

Availability

  • Languages:

    • TikTok Creative Assistant supports English, Vietnamese, Portuguese, German, Spanish, Thai, Japanese, Indonesian, and Chinese language input and output.

  • Platforms:

    • TikTok Creative Assistant is available on both Mobile and Desktop versions of TikTok Creative Center.

    • TikTok Creative Assistant is available as an add-on within Adobe Express (desktop).


When to use the TikTok Creative Assistant

  • Gain TikTok-first guidance: If your brand is looking to level up on TikTok, Creative Assistant can guide you on creative best practices, top-performing trends, and tips for getting your brand ready with top tips for success on the platform.

  • Gain insights from top TikTok ads, hashtags, and more: Creative Assistant makes creative research simple and efficient with analysis of top-performing TikTok ads based on data sources from TikTok Creative Center. Additionally, you and your team can gain insights into top-performing hashtags to help make sure your content is reaching the right audience.

  • Tackle creative block: Your team can use Creative Assistant to brainstorm content ideas based on new and evergreen trends. It can also generate or refine scripts for your TikTok videos.


How to use TikTok Creative Assistant


Steps to use Creative Assistant in TikTok Creative Center

  1. Enter Creative Center and click on the TikTok Creative Assistant icon on the top right-hand corner of the page.

  2. Ask the Creative Assistant your creative-related questions and click the paper airplane icon to submit.

  3. Wait for the Creative Assistant to respond, then continue the conversation. Click the bin icon to clear your chat history.


Steps to use Creative Assistant in Adobe Express

  1. Enter Adobe Express and log in.

  2. Head to the add-on tab, search "TikTok Creative Assistant" and click add.

  3. TikTok Creative Assistant will appear on the right hand side of the page.

  4. Ask the Creative Assistant your creative-related questions and click the paper airplane icon to submit.

  5. Wait for the Creative Assistant to respond, then continue the conversation. Click the bin icon to clear your chat history.


Here are some prompts to get you started with TikTok Creative Assistant

  • Find out what's trending on TikTok: "Show me what's trending on TikTok."

  • Learn how to create for TikTok: "I am new to creating videos on TikTok. What are some best practices I need to know before starting?"

  • Gather inspiration with a research companion: "Show me top-performing ads on Creative Center in the [industry] industry."

  • Brainstorm TikTok ideas: "Come up with TikTok ideas for my brand named [name], promoting [topic]."

  • Write and refine your TikTok scripts: "Write a TikTok ad script for my [industry] brand named [name], targeting [market] and [target audience]. Highlight these benefits in the script – [benefits]."


TikTok Creative Assistant disclaimer

Content provided by the TikTok Creative Assistant is generated automatically based on information submitted by you. TikTok does not make any promises or guarantees regarding the content generated by TikTok Creative Assistant. It is solely your decision whether to utilize and/or publish content created using the TikTok Creative Assistant in ads or other materials. You are solely responsible for any content created using TikTok Creative Assistant, including ensuring that such content is accurate and compliant with applicable laws and regulations. Content created by TikTok Creative Assistant is not endorsed, sponsored, or approved by TikTok. The information you submit will be shared with our third-party service provider so that TikTok Creative Assistant can generate content for you. Please do not share personal, sensitive, or confidential information on TikTok Creative Assistant.


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