TikTok Interactive Add-on: Story Selection Ad Spec
Last updated, November 2023

This article provides an overview of the Interactive Add-on: Story Selection.


Story selection is a new interactive add-on that provides a story selection feature in In-Feed Ads. It enables users to choose the result of In-Feed Ads. Story selection will help users become more engaged with the brand and drive sales.



Additional creatives needed

Format

Video duration & Ad specs

If it is required

Main video

.mp4, .mov, .mpeg, .3gp

Minimum duration is 5 seconds (6 seconds for 6s Focused View ads), and the maximum is 60 seconds. We recommend shorter than 10 seconds

Yes

Selection topic

Text copy

Within 40 EN characters (20 CN/KR/JP)

Yes

Sub-video A

.mp4, .mov, .mpeg, .3gp

Maximum 30 seconds

Yes

Sub-video A cover image

PNG, JPG

Dimension: 144*192

Optional. The platform will use the image shown in the first second of the video as the cover image if one is not provided. This is suggested to provide to have a better user experience.

Sub-video B

.mp4, .mov, .mpeg, .3gp

Maximum 30 seconds

Yes

Sub-video B cover image

PNG, JPG

Dimension: 144*192

Optional. The platform will use the image shown in the first second of the video as the cover image if one is not provided. This is suggested to provide to have a better user experience.



For the Story Selection Page, please keep text away from the edges and avoid covering the key element with the Play button.


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