Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Insights and reporting
Reports
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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Audience Insights
Video Insights
About Attribution Analytics
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- Cross-media measurement /
About TikTok's partnership with iSpot for cross-media measurement
TikTok offers iSpot cross-media reach measurement for TikTok campaigns with a linear TV component. This solution enables you to see your campaign's de-duplicated reach metrics and understand how TikTok complements your linear TV strategy.
Features
De-duplicated reach metrics: Metrics for your campaign include TikTok total and incremental reach, Linear TV total and incremental reach, and the reach overlap.
Post-campaign report: You will receive a post-campaign report detailing the incremental reach metrics.
iSpot Unified Measurement integration: For qualified iSpot Unified Measurement clients, you can access the cross-media measurement results in your iSpot dashboard.
Availability
Only US-based campaigns currently
Certain features may require other campaign qualifications
Learn more
For more information about iSpot cross-media measurement for TikTok campaigns, please contact your TikTok sales representative.
Note: Certain metrics from third parties may vary from those reported by TikTok due to differences in methodology or other factors. Learn more about third-party metrics.