About verification linkage for GMV Pay

Last updated: March 2026

With GMV Pay, TikTok Shop sellers use their shop earnings to pay for advertising without any extra payment methods. To activate it, sellers simply need to ensure their business verification is consistent across their Shop, Business Center, and Ad Account. With verification linkage, sellers can easily connect their shop to Business Center and share access with agencies, making ad campaign setup faster and smoother. You can easily activate GMV Pay for all your campaign requirements across different platforms.


Note: This feature may not be available to you yet.


Benefits of verification linkage for GMV Pay

  • One-time verification: Keep your business information consistent across Seller Center, Business Center, and Ad Accounts for a smooth setup.

  • Easy sharing with partners: Share your shop’s verification details with agencies through Partner Business Center access.

  • Stay compliant: Consistent verification helps ensure secure and legal money transfers between platforms.


How to set up verification linkage between Business Center and TikTok Shop