About video metrics for LIVE GMV Max campaigns

Last updated: March 2026

When you run a LIVE GMV Max campaign, you can review performance metrics for your videos in your campaign list in Seller Center.



To view metrics for videos in your LIVE GMV Max campaign:

  1. Go to TikTok Seller Center.

    • For TikTok Ads Manager, go to GMV Max.

  2. Click Shop Ads in the left-hand menu.

    • Note: If you are in the U.S., click Marketing in the left-hand menu and then click Shop ads.

  3. Go to your campaign list and click LIVE GMV Max.

  4. Click the LIVE GMV Max campaign you want to view.

The Overview section shows performance metrics for your campaign overall. Adjust the time selector to set the data range for the page, and toggle the page to display to view reporting for 10, 20, or 50 videos at a time.


In the LIVE room reporting section, you can view metrics for each video and LIVE room connected to your campaign.

LIVE video statuses

  • In queue: Video is ready to be tested for its conversion-driving potential.

  • Delivering: Video is being regularly promoted as part of your campaign.

    • Review the performance of videos here to determine if there are videos that you wish to exclude.

  • Not delivering: Video isn't being regularly promoted because your selected livestream isn't active or because it didn't show strong conversion potential.

  • Not LIVE yet: Video will be used when the livestream begins. All videos will be in this status when LIVE is not active.

  • Not active: In LIVE GMV Max, a scoring filter is applied to filter our Not Active videos to ensure best performing and most recent videos are prioritised for delivery.

  • Excluded: Video was manually removed and won't be regularly promoted as part of your campaign. You can add this post back to your campaign at any time.

  • Unavailable: Private videos, rejected videos, deleted videos, or videos from suspended TikTok accounts can't be used in ads.


Available metrics for LIVE GMV Max videos

Video engagement

  • Impression

  • Click

  • CTR

  • Video views

  • Video views at 25%

  • Video views at 50%

  • Video views at 75%

  • Video views at 100%

  • 2-second video view

  • 6-second video view

  • Liveroom conversion

    • Orders

    • GMV

Liveroom engagement

  • LIVE views

  • 10-second LIVE views

  • Average LIVE duration

  • Live follows

Metrics and attribution

  • ROI: Total Liveroom Gross Revenue* / Ad Cost

  • Real-time attribution on Liveroom level: All conversions which occur within the liveroom while the LIVE GMV Max campaign is active will be counted towards gross revenue.

  • Target ROI: Prioritizes ROI achievement and offering quickest ad delivery as long as campaigns can meet ROI goals.

  • Maximum delivery: Prioritizes delivery and budget consumption while optimizing budget pacing within a given campaign schedule.