Advertising on TikTok
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Consideration objectives
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Shop Ads Measurement
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GMV Max
GMV Max
LIVE GMV Max
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- About LIVE GMV Max
- Best practices for LIVE GMV Max
- GMV Max Guidelines
- How to create a LIVE GMV Max campaign in Seller Center
- How to create a LIVE GMV Max campaign in TikTok Ads Manager
- How to authorize an ad account to run a LIVE GMV Max campaign in Business Center
- Troubleshoot your LIVE GMV Max campaign
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About video metrics for LIVE GMV Max campaigns
- How to update a video in your LIVE GMV Max campaign
- About Auto Remix for LIVE GMV Max
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Product GMV Max
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- About Product GMV Max
- How to make creative assets available for your Product GMV Max campaign
- How to view reporting for your Product GMV Max campaign
- Tips to measure product and video quality in your Product GMV Max campaign
- How to create a Product GMV Max campaign in Seller Center
- GMV Max Guidelines
- How to change your primary ad account in Seller Center
- Troubleshoot account settings for GMV Max in TikTok Ads Manager
- How to create a Product GMV Max campaign in TikTok Ads Manager
- About attribution for GMV Max
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Max delivery optimization
- Ad optimization /
- GMV Max /
- LIVE GMV Max /
About video metrics for LIVE GMV Max campaigns
When you run a LIVE GMV Max campaign, you can review performance metrics for your videos in your campaign list in Seller Center.
To view metrics for videos in your LIVE GMV Max campaign:
Go to Seller Center.
Click Shop Ads in the left-hand menu.
Note: If you are in the U.S., click Marketing in the left-hand menu and then click Shop ads.
Go to your campaign list and click LIVE GMV Max.
Click the LIVE GMV Max campaign you want to view.
The Overview section shows performance metrics for your campaign overall. Adjust the time selector to set the data range for the page, and toggle the page to display to view reporting for 10, 20, or 50 videos at a time.
In the LIVE room reporting section, you can view metrics for each video and LIVE room connected to your campaign.
LIVE video statuses
In queue: Video is ready to be tested for its conversion-driving potential.
Delivering: Video is being regularly promoted as part of your campaign.
Review the performance of videos here to determine if there are videos that you wish to exclude.
Not delivering: Video isn't being regularly promoted because your selected livestream isn't active or because it didn't show strong conversion potential.
Excluded: Video was manually removed and won't be regularly promoted as part of your campaign. You can add this post back to your campaign at any time.
Unavailable: Private videos, rejected videos, deleted videos, or videos from suspended TikTok accounts can't be used in ads.
Available metrics for LIVE GMV Max videos
Video engagement
Impression
Click
CTR
Video views
Video views at 25%
Video views at 50%
Video views at 75%
Video views at 100%
2-second video view
6-second video view
Liveroom conversion
Orders
GMV
Liveroom engagement
LIVE views
10-second LIVE views
Average LIVE duration
Live follows