How to access Leads data on Instant Forms

Last updated: December 2025

Instant forms is a landing page feature that allows you to collect leads directly within TikTok. The lead data from your instant form will be available for you to follow up with your prospective customers.


Before you begin

  • In Leads Center.

  • In your connected CRM. Learn how to connect a Customer Relationship Management System (CRM).

  • Note: TikTok Ads Manager only stores lead data for 90 days.

    How to access Leads data on Instant Forms

    To access leads data on instant forms:

    1. Log into TikTok Ads Manager.

    2. Click on Tools.

    3. Click on Instant Page.

    4. Hover over the Instant Form.

    5. Click Download Lead Data.


    The leads data will include all the leads that were collected from that Instant Form, even if it was used in multiple ads.