How to access recommendations in TikTok Ads Manager

Last updated: September 2024

Recommendations provide performance-based diagnostic suggestions and guidance for accounts, campaigns, ad groups, and ads to help you make adjustments and optimize performance efficiently. Learn more about recommendations in TikTok Ads Manager.


There are three ways you can view your recommendations.


The first way is through your Recommendation center. To visit your Recommendation center:

  1. Log in to TikTok Ads Manager.

  2. Hover over the Tools menu.

  3. Find the Management header.

  4. Click Recommendation center.


The second way to view your recommendations is on your TikTok Ads Manager Dashboard. To view recommendations on your Dashboard:

  1. Log in to TikTok Ads Manager.

  2. Click Dashboard.

  3. Scroll to the Recommendations section.

  4. Click View all.


The third way to view your recommendations is at the ad or ad group level on your Campaign list. To view recommendations on your Campaign list:

  1. Log in to TikTok ads Manager.

  2. Click Campaign.

  3. Click the Ad group or Ad tab.

  4. Find the Delivery optimization column.

  5. Hover over the recommendation, if available.

  6. Click View all recommendations.


View available recommendations in TikTok Ads Manager.