About Recommendations

TikTok Ads Manager Recommendations is a suggestion and diagnosis product which provides performance-based diagnostic suggestions and guidance for accounts, campaigns, ad groups, or ads to help you make adjustments and optimize performance efficiently.

• Qualified recommendations: Advertisement key measurement indicators evaluate each recommendation to ensure that all the recommendations we provide to you have a positive effect on performance.

• Multi-dimensional recommendations: Recommendations cover creative, signal, bid/budget, and other aspects for optimization.

• Efficient adoption: Each recommendation designs an issue statement, expected adoption result, and a call-to-action button to quickly adopt the suggestion.

• Recommendation center: A unified interface on TikTok Ads Manager displaying all available recommendations and their details of this account.

  • Key content:

    • Overall data of this account

    • All available recommendations on this account

    • CTA for each recommendation

• Recommendation center drawer: Shows a single recommendation that applies to multiple campaigns, ad groups, or ads.

  • Key content:

    • Name of unoptimized campaign, ad groups, or ad

    • Detail of recommendation

    • CTA for each campaign, ad group, or ad

• Campaign recommendation card: Shows a single recommendation that applies to multiple campaigns, ad groups, or ads.

  • Key content:

    • Detailed information for recommendation

    • CTA for this recommendation

• Campaign recommendation drawer: A drawer displayed after you click View All Recommendations on the Recommendation Card, showing all available recommendations for a specific campaign, ad group, or ad.

  • Key content:

    • Detailed information for recommendation

    • CTA for this recommendation

To learn more, visit How to Edit Ad Settings in TikTok Ads Manager.