About recommendations in TikTok Ads Manager
Recommendations provide performance-based diagnostic suggestions and guidance for accounts, campaigns, ad groups, and ads to help you make adjustments and optimize performance efficiently.
Benefits
Using the Recommendations tool allows you to:
Fix issues: Address urgent campaign problems, such as fixing event tracking and increasing bids for competitiveness.
Adopt best practices: Implement campaign best practices, like switching budget settings to pass the learning phase and adding new creatives to combat fatigue.
Discover and adopt products: Gain exposure to valuable product features, such as Automatic placements and Product shopping ads (for TikTok Shop advertisers).
The tool automatically analyzes your account's performance history and campaign settings to provide you a customized list of recommendations to consider adopting.
Recommendations are offered across seven key categories:
Creative: Follow recommended actions to improve ad performance and prevent ad fatigue.
Bid and Budget: Optimize spending by setting competitive bids, using timely reminders for budget-limited ad groups, and leveraging Automatic budget allocation.
Measurement: Complete missing information in event tracking and install TikTok Pixel for campaign effectiveness.
Targeting and Placement: Use Smart targeting and Automatic placements for wider audience reach and better performance.
Tools: Utilize Automated rules for efficient and timely campaign optimizations.
Account: Link your TikTok account to enable Spark ads and set up a TikTok Shop.
Advertising Objective: Set up Shopping ads to boost TikTok Shop sales.