All Supported In-App Events
Adjust, AppsFlyer, Branch, Singular, and Tenjin support all 26 in-app events; for Airbridge, Kochava, and DFINERY (Adbrix), the supported number of events may be lower than 26. Please reference the corresponding table below for more details.
For information on supported AEO events, see About App Event Optimization.
Event Name | Description |
|---|---|
Achieve Level | A user reaches a certain level that you have defined in your game. |
Add Payment Info | A user adds their payment information, such as their address or phone number, in your app. |
Add to Wishlist | A user adds an item to their favorites or wishlist in your app. |
Checkout | A user is ready to check out an order in your app. |
Complete Tutorial | A user completes a tutorial in your app. |
Create Group | A user creates a group or team in your game. |
Create Role | A user creates a role or character in your game. |
Generate Lead | A user leaves valuable contact information, such as a phone number or email, in your app. |
In-App Ad Click | A user clicks on an advertisement displayed in your app. |
In-App Ad Impression | A user views an advertisement displayed in your app. |
Add To Cart | A user adds an item to a shopping cart in your app. |
Join Group | A user joins a group or team in your game. |
Launch App | A user opens your app. |
Loan Apply | A user applies for a loan in your app. |
Loan Approval | A user receives approval for a loan in your app. |
Loan Disbursal | A user successfully receives a loan in your app. |
Login | A user logs into your app. |
Purchase | A user finishes the payment process in your app. |
Rate | A user rates something in your app. For example, reviewing a restaurant. |
Registration | A user registers in your app. |
Search | A user searches for information, such as the name of a product, in your app. |
Spend Credit | A user spends credits, such as in-app currency, in your app. |
Start Trial | A user starts a trial of the services you provide in your app. |
Subscribe | A user subscribes to a channel or service in your app. |
Unlock Achievement | A user unlocks a certain achievement that you have defined in your app. |
View Content | A user views important content, such as a product description, in your app. |
Adjust Events
TikTok Event | Adjust Platform |
Add Payment Info | Add Payment Info |
Add to Wishlist | Add To Wishlist |
Launch APP | Launch App |
Complete Tutorial | Complete Tutorial |
Create Group | Create Group |
Create Role | Create Role |
Generate Lead | Generate Lead |
In-App Ad Click | Inapp Ad Click |
In-App Ad Impr | Inapp Ad Impr |
Join Group | Join Group |
Achieve Level | Achieve Level |
Loan Apply | Loan Application |
Loan Approval | Loan Approval |
Loan Disbursal | Loan Disbursal |
Login | Login |
Rate | Rate |
Search | Search |
Spend Credit | Spend Credits |
Start Trial | Start Trial |
Subscribe | Subscribe |
Unlock Achievement | Unlock Achievement |
Add To Cart | Add To Cart |
Checkout | Checkout |
View Content | View Content |
Purchase | Pay |
Registration | Register |
Airbridge Events
For more information see: https://help.airbridge.io/hc/en-us/articles/900003991066-TikTok-for-Business-Ad
TikTok Event | Airbridge Platform |
|---|---|
Install | Install (App) |
Launch App | Open (App) |
Launch App | Deeplink Open (App) |
Purchase | Order Complete (App) |
Add to Cart | Add To Cart (App) |
View Content | Product View (App) |
Search | Search Results (App) |
Login | Sign-in (App) |
Registration | Sign-up (App) |
Add Payment Info | Add Payment Info (App) |
Add to Wishlist | Add to Wishlist (App) |
Start Trial | Start Trial (App) |
Subscribe | Subscribe (App) |
Unlock Achievement | Unlock Achievement (App) |
Complete Tutorial | Complete Tutorial (App) |
Achieve Level | Achieve Level (App) |
Rate | Rate (App) |
Spend Credits | Spend Credits (App) |
AppsFlyer Events
For more information see: https://support.appsflyer.com/hc/en-us/articles/360002254918-TikTok-Ads-campaign-configuration
TikTok Event | AppsFlyer Platform |
|---|---|
Add Payment Info | Add_payment_info |
Add to Wishlist | Add_to_wishlist |
Launch APP | Launch_app |
Complete Tutorial | Complete_tutorial |
Create Group | Create_group |
Create Role | Create_role |
Generate Lead | Generate_lead |
In-App Ad Click | InApp_ad_click |
In-App Ad Impr | InApp_ad_impr |
Join Group | Join_group |
Achieve Level | Achieve_level |
Loan Apply | Loan_application |
Loan Approval | Loan_approval |
Loan Disbursal | Loan_disbursal |
Login | Login |
Rate | Rate |
Search | Search |
Spend Credit | Spend_credits |
Start Trial | Start_trial |
Subscribe | Subscribe |
Unlock Achievement | Unlock_achievement |
Add To Cart | Add_to_cart |
Checkout | Checkout |
View Content | View_content |
Purchase | Pay |
Registration | Registration |
Purchase | SKAN Revenue map af_skad_revenue to Pay |
Branch Events
The table below is TikTok For Business SAN event mapping. For legacy TikTok For Business event mapping and goal id setup, please refer to: https://help.branch.io/using-branch/page/tiktok-for-business#standard-goal-id-event-mapping
TikTok Event | Branch Platform (SAN) |
|---|---|
Add Payment Info | AddPaymentInfo |
Add to Wishlist | AddToWishlist |
Launch APP | LaunchAPP |
Complete Tutorial | CompleteTutorial |
Create Group | CreateGroup |
Create Role | CreateRole |
Generate Lead | GenerateLead |
In-App Ad Click | InAppADClick |
In-App Ad Impr | InAppAdImpr |
Join Group | JoinGroup |
Achieve Level | AchieveLevel |
Loan Apply | LoanApplication |
Loan Approval | LoanApproval |
Loan Disbursal | LoanDisbursal |
Login | Login |
Rate | Rate |
Search | Search |
Spend Credit | SpendCredits |
Start Trial | StartTrial |
Subscribe | Subscribe |
Unlock Achievement | UnlockAchievement |
Add To Cart | AddToCart |
Checkout | Checkout |
View Content | ViewContent |
Purchase | Purchase |
Registration | Registration |
DFINERY (Adbrix) Events
For more information see: https://help.dfinery.io/hc/en-us/articles/900005322586-Campaign-settings-for-Tiktok-For-Business-formerly-TikTok-Ads-
TikTok Event | DFINERY (Adbrix) Platform |
|---|---|
Achieve Level | abx:level_achieved |
Add Payment Info | abx:paymentinfo_added |
Add to Cart | abx:add_to_cart |
Add to Wishlist | abx:add_to_wishlist |
Complete Tutorial | abx:tutorial_completed |
Create Role | abx:character_created |
Launch App | abx:firstopen(new_install, re_install) |
Login | abx:login |
Purchase | abx:purchase |
Rate | abx:rating |
Registration | abx:sign_up |
Search | abx:search |
Spend Credit | abx:use_credit |
View Content | abx:product_view |
Kochava Events
For more information see: https://support.kochava.com/campaign-management/create-a-tiktok-for-business-campaign/?scrollto=marker_7
TikTok Event | Kochava Platform |
|---|---|
Add Payment Info | add_payment_info |
Add to Wishlist | add_to_wishlist |
Launch APP | launch_app |
Complete Tutorial | complete_tutorial |
Create Group | create_group |
Create Role | create_role |
Generate Lead | generate_lead |
In-App Ad Click | inapp_ad_click |
In-App Ad Impr | inapp_ad_impr |
Join Group | join_group |
Achieve Level | achieve_level |
Loan Apply | loan_application |
Loan Approval | loan_approval |
Loan Disbursal | loan_disbursal |
Login | login |
Rate | rate |
Search | search |
Spend Credit | spend+credits |
Start Trial | start_trial |
Subscribe | subscribe |
Unlock Achievement | unlock_achievement |
Add To Cart | add_to_cart |
Checkout | checkout |
View Content | view_content |
Purchase | purchase |
Registration | registration |
Singular Events
TikTok Event | Event Name |
|---|---|
Achieve Level | AchieveLevel |
Add Payment Info | AddPaymentInfo |
Add To Cart | AddToCart |
Add to Wishlist | AddToWishlist |
Checkout | Checkout |
Complete Tutorial | CompleteTutorial |
Create Group | CreateGroup |
Create Role | CreateRole |
Generate Lead | GenerateLead |
In-App Ad Click | InAppADClick |
In-App Ad Impr | InAppADImpr |
Join Group | JoinGroup |
Launch APP | LaunchAPP |
Loan Apply | LoanApplication |
Loan Approval | LoanApproval |
Loan Disbursal | LoanDisbursal |
Login | Login |
Purchase | Purchase |
Rate | Rate |
Registration | Registration |
Search | Search |
Spend Credit | SpendCredits |
Start Trial | StartTrial |
Subscribe | Subscribe |
Unlock Achievement | UnlockAchievement |
View Content | ViewContent |
Tenjin Events
TikTok Event | Tenjin Platform |
|---|---|
Achieve Level | 40 |
Add Payment Info | 127 |
Add To Cart | 22 |
Add to Wishlist | 128 |
Checkout | 20 |
Complete Tutorial | 131 |
Create Group | 135 |
Create Role | 39 |
Generate Lead | 24 |
In-App Ad Click | 132 |
In-App Ad Impr | 133 |
Join Group | 134 |
Launch APP | 129 |
Loan Apply | 118 |
Loan Approval | 105 |
Loan Disbursal | 103 |
Login | 114 |
Purchase | 2 |
Rate | 138 |
Registration | 1 |
Search | 140 |
Spend Credit | 141 |
Start Trial | 142 |
Subscribe | 143 |
Unlock Achievement | 144 |
View Content | 29 |
Recommended In-app Events by Vertical
Vertical | Event Name |
|---|---|
Social | Registration |
Launch App | |
Login | |
Purchase | |
Rate | |
Start Trial | |
Generate Lead | |
In-App Ad Click | |
In-App Ad Impression | |
Add To Cart | |
Business | Launch App |
Registration | |
Login | |
Start Trial | |
Purchase | |
Subscribe | |
Generate Lead | |
In-App Ad Impression | |
In-App Ad Click | |
E-commerce | Search |
Launch App | |
View Content | |
Purchase | |
Rate | |
Add To Cart | |
Add to Wishlist | |
Add To Cart | |
Checkout | |
Gaming | Launch App |
Registration | |
Purchase | |
Create Role | |
Join Group | |
Create Group | |
Complete Tutorial | |
Spend Credits | |
Achieve Level | |
Unlock Achievement | |
Checkout | |
Entertainment & Media | Launch App |
In-App Ad Click | |
In-App Ad Impression | |
Login | |
Purchase | |
Registration | |
View Content | |
Subscribe | |
Generate Lead | |
Finance | Registration |
Loan Apply | |
Loan Approval | |
Loan Disbursal | |
Travel | Launch App |
Registration | |
Login | |
Search | |
View Content | |
Purchase | |
Checkout | |
Add Payment Info |