About the App Installs Objective

The App Installs objective is designed to drive more people to install your app by linking them directly to your app store page.

Note: We've consolidated app install and app conversion campaigns under the app promotion advertising objective. Learn about the App promotion objective.

Features

When you add your app to the Event Manager or while creating your campaign, you can optimize for app installs or other in-app events. Read more on adding your app to the Event Manager.

You will want to make sure you have a third-party tracking service in order to track your app installs. Read more about using third-party tracking for app installs.

For a quick overview of the App Installs advertising objective, watch the video below.