Audience Integrations

TikTok's audience integration with data partners lets you onboard audience assets to TikTok Ads Manager and use those audiences in auction campaigns. Each data partner has different audience onboarding, targeting, and placement options.

Once your audience data has been successfully received by TikTok, you'll see these audiences from your data partner in the audience library on TikTok Ads Manager.

Learn more about custom audiences and lookalike audiences.