Custom Audiences is an ad targeting option that lets you find people who already know or have engaged with your business.

This type of targeting is a powerful tool for re-marketing, reaching possible repeat customers, increasing your following, increasing app engagement, or creating lookalike audiences.

A minimum audience size of 1,000 is required to target Custom Audiences in an ad group.

Learn about the different ways you can create a Custom Audience:

• Customer File

• Engagement

• App Activity

• Website Traffic

• Lead Generation

• Business Account Audience

For more information on how to create each type of custom audience, watch the video below.