Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Managing your Business Center
Business Center overview
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- About TikTok Business Center
- About the Home page in TikTok Business Center
- How to set up a TikTok Business Center
- How to upgrade your Regular Business Center to a Standard Business Center
- About Creator Agency Business Center
- How to set up a Creator Agency Business Center
- How to manage the settings of a Business Center
- How to reset Business Center password
- How to deactivate a Business Center
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Access and Permissions
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- About Business Center roles
- About account and asset level permissions
- How to assign account or asset level permissions
- How to add members to your TikTok Business Center
- How to remove members from your Business Center
- How to change the permissions for your Business Center partner
- About TikTok Business Center partners
- How to add partners to your Business Center
- How to remove a Business Center partner
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Accounts and assets
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- About ad accounts in Business Center
- How to request access to ad accounts in Business Center
- How to create ad accounts in Business Center
- How to transfer ad accounts in Business Center
- How to close ad accounts in Business Center
- How to remove Business Center access to ad accounts in Ads Manager
- How to reuse verified legal entity certificates for ad account creation
- How to designate and verify agency services rendered for ad accounts
- About managing TikTok accounts in Business Center
- How to request TikTok account ad delivery permissions in Business Center
- How to grant members ad delivery access to TikTok accounts in Business Center
- Business Account integration with Business Center
- How to integrate your Business Account with Business Center
- How to set up Business Account automatic messages in Business Center
- How to grant users permissions to manage direct messages
- How to create a TikTok One account in Business Center
- How to request access to a TikTok One account in Business Center
- How to request ownership of a TikTok One account in Business Center
- About Account Groups
- How to create an Account Group
- How to remove a member's access to an Account Group
- How to manage ad accounts within an Account Group
- How to assign a member access to an Account Group
- How to delete an Account Group
- About managing Catalogs in Business Center
- About Catalog roles and permissions
- How to share a Catalog in Business Center
- About Audience Sharing in Business Center
- How to view leads transferred to your Business Center
- How to transfer leads to a Business Center in Ads Manager
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Finance
Planning inspiration
Enterprise Business Center
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- About Enterprise Business Center
- How to set up an Enterprise Business Center
- How to manage users, accounts, and assets in Enterprise Business Center
- How to use cross-account reporting for Enterprise Business Center
- How to secure your Business Centers with Enterprise Business Center
- About the Finance section in Enterprise Business Center
- How to upgrade your billing option in Enterprise Business Center
- How to manage invoices in Enterprise Business Center
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- Getting started /
- Managing your Business Center /
- Accounts and assets /
About Audience Sharing in Business Center
Audience sharing allows you to use data collected through your Pixel across different ad accounts. This audience data will show on the recipient's audience list when shared in TikTok Business Center.
You can share the following types of audiences:
Custom Audience: Created from Engagement, App Activity, Website Traffic, Customer File, or Partner Audiences.
Lookalike Audience: Created from specific ad accounts in the same Business Center.
Note: Certain audiences outside the Business Center that meet the requirements of the non-standard audience sharing allowlisting program. Reach out to your TikTok representative to learn more about participating in this allowlist.
Audience sharing between accounts within a single Business Center is turned on by default. The recipient ad account must have operator or admin access to the Business center.