Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Managing accounts with Business Center
Business Center overview
-
- About TikTok Business Center
- How to set up TikTok Business Center
- How to upgrade your Regular Business Center to a Standard Business Center
- About managing TikTok accounts in Business Center
- How to manage TikTok accounts in Business Center
- About the Overview Page in TikTok Business Center
- How to use the Overview Page in TikTok Business Center
- Troubleshoot TikTok Business Center account access
- How to manage account settings on a TikTok Business Center Account
- How to request access to ad accounts in Business Center
- How to transfer ad accounts in Business Center
- How to remove ad accounts in Business Center
- How to close ad accounts in Business Center
- How agencies can reuse a verified legal entity certificate for onboarding
-
Access and Permissions
-
- About Business Center roles and permissions
- How to manage account permissions in TikTok Business Center
- How to change the permissions for your TikTok Business Center partner
- How to add members to your TikTok Business Center
- How to remove members from your ad account in Business Center
- About TikTok Business Center partners
- How to invite partners into TikTok Business Center
- How to remove a TikTok Business Center Partner
- About account and asset level permissions
- How to assign account or asset level permissions
- Designating and verifying services rendered by agencies
-
Assets
-
- About managing Catalogs in Business Center
- About Catalog Roles and Permissions
- How to share a Catalog in Business Center
- About Audience Sharing in Business Center
- About Asset Groups
- How to create an Asset Group
- How to manage members in an Asset Group
- How to delete an Ad account from an Asset Group
- How to delete an Asset Group
- How to view leads transferred to your TikTok Business Center
- How to transfer leads from agency ad account to the brand Business Center
-
Finance
Planning inspiration
Enterprise Business Center
-
- About Enterprise Business Center
- How to set up an Enterprise Business Center
- How to manage users and asset sharing in Enterprise Business Center
- How to use cross-account reporting for Enterprise Business Center
- How to secure your Business Centers with Enterprise Business Center
- About the Finance section in Enterprise Business Center
- How to upgrade your billing option in Enterprise Business Center
- How to manage invoices in Enterprise Business Center
-
- Getting started /
- Managing accounts with Business Center /
- Assets /
About Audience Sharing in Business Center
Audience sharing allows you to use data collected through your Pixel across different ad accounts. This audience data will show on the recipient's audience list when shared in TikTok Business Center.
You can share the following types of audiences:
Custom Audience: Created from Engagement, App Activity, Website Traffic, Customer File, or Partner Audiences.
Lookalike Audience: Created from specific ad accounts in the same Business Center.
Note: Certain audiences outside the Business Center that meet the requirements of the non-standard audience sharing allowlisting program. Reach out to your TikTok representative to learn more about participating in this allowlist.
Audience sharing between accounts within a single Business Center is turned on by default. The recipient ad account must have operator or admin access to the Business center.