Available App retargeting capabilities
Last updated: September 2024
Retargeting is an ad group type that allows you to show your ads to people who have already installed your app on their mobile devices. Learn about App retargeting.
Client Type | Availability |
Targeted Countries | Global |
Objective | - App Promotion- |
Bid Strategy | - Lowest Cost- Cost Cap |
Optimization Goal | - In-app Event- Value |
Supported Mobile Measurement Partner (MMP) | Appsflyer, Adjust, Branch, Singular, Kochava |
Pangle placement | Supported |
Supported OS Version | - Android all- iOS 14.5 below all- iOS 14.5 and above opt-in user only |
Deeplink Type | Available for Retargeting campaign, supported type:- Scheme- App Link- Universal Link |
Audience Type | All available audience types in "Audience Manager" |
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