App promotion

Available App retargeting capabilities

Last updated: September 2024

Retargeting is an ad group type that allows you to show your ads to people who have already installed your app on their mobile devices. Learn about App retargeting.

Client Type

Availability

Targeted Countries

Global

Objective

- App Promotion-

Product Sales (app) [Beta]

Bid Strategy

- Lowest Cost- Cost Cap

Optimization Goal

- In-app Event- Value

Supported Mobile Measurement Partner (MMP)

Appsflyer, Adjust, Branch, Singular, Kochava

Pangle placement

Supported

Supported OS Version

- Android all- iOS 14.5 below all- iOS 14.5 and above opt-in user only

Deeplink Type

Available for Retargeting campaign, supported type:- Scheme- App Link- Universal Link

Audience Type

All available audience types in "Audience Manager"