About App Retargeting

Last updated: September 2024

Retargeting is an ad group type that allows you to show your ads to people who have already installed your app on their mobile devices. It is a great way to engage your existing customers again to increase their actions and increase your return on ad spend. When you enable retargeting, you can publish ads using app retargeting.

App retargeting on TikTok Ads Manager can be set up by:

Using 3rd party mobile measurement partners (MMP) such Appsflyer, Adjust, Branch, Singular, and Kochava. Note: Refer to each MMP's support guide to learn how to enable retargeting, create retargeting links, and post back channel data to TikTok.
Activate and validate retargeting setup in Events Manager. Once activated, you will be able to see retargeting events statistics in Events Manager. Learn how to activate retargeting in Events Manager.

Learn about available App retargeting capabilities.