Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
App promotion
App promotion objective
App Event Optimization
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- About App Event Optimization
- Best practices for App Event Optimization
- Available bid strategies for App Event Optimization
- About Event Count for App Event Optimization
- How to set up an App Event Optimization campaign
- About differences between App Retargeting and AEO/VBO
- List of requirements for App event optimization
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App VBO
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- About Value-based Optimization for app
- How to promote an app using Value-based Optimization
- Tips for Value-based Optimization for app
- Available bidding strategies for Value-based Optimization for app
- About the Target ROAS bidding strategy for app VBO
- How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app
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iOS 14.5+ Guidance
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- About account management for iOS 14.5+
- About Bidding & Optimization Considerations for iOS 14+
- About iOS 14.5+ dedicated campaign limits
- About iOS 14 or higher Dedicated Campaign Quota Updates
- About iOS 14.5+ dedicated ad group statuses
- How to check iOS 14 dedicated campaign availability
- How to create an iOS 14.5+ dedicated campaign
- About editing an iOS 14.5+ dedicated campaign
- How to copy an ad group from an iOS 14.5+ dedicated campaign
- How to copy an ad from an iOS 14.5+ dedicated campaign
- About deleting an iOS 14.5+ dedicated campaign
- Best practices for account management for iOS 14.5+
- About Campaign objectives for iOS 14.5+
- Best practices for campaign objectives for iOS 14.5+
- Performance and Reporting Considerations for iOS 14 or Later Dedicated Campaigns
- About iOS real-time conversion reporting
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App Profile Page
App retargeting
iOS custom product page
- Ad objectives /
- App promotion /
- App Event Optimization /
Available bid strategies for App Event Optimization
There are two bid strategies for App Event Optimization (AEO): Cost Cap and Maximum Delivery. The availability varies by operating system:
iOS dedicated campaign: Maximum Delivery
iOS regular campaign or Android: Cost Cap or Maximum Delivery
Cost Cap bid strategy for App Event Optimization
Cost Cap allows you to control the bid for AEO conversions, and is helpful when trying to control costs closely.
Refer to the historical Cost per Action (CPA) for that event, and use this as a guide to set a reasonable bid.
Don't adjust your bid by more than 10% during the Learning Phase. Additional adjustments should also be minor, and should not exceed a 50% change at any time.
Note: Cost Cap bidding for AEO for iOS dedicated campaign is not yet available for App Profile Page. Uncheck the App Profile Page checkbox at the campaign creation level, otherwise, the Cost Cap bidding option will not show as available at the ad group creation level.
Maximum Delivery bid strategy for App Event Optimization
Maximum Delivery allows you to maximize your daily ad group budget by having the system control the bid. The system will also optimize for the Maximum Delivery possible for each conversion while maximizing daily budget consumption.
Learn more about the available bidding strategies.