Available fields for Generic Catalog
Use this article to find the available fields for Generic Catalog and learn more about each field's use case.
Generic Catalog is designed to support service-oriented and non-commerce advertisers with a streamlined set of mandatory and optional fields.
Mandatory fields
Field name | Description | Can it display in the ad? |
|---|---|---|
item_id | Unique item ID used to identify the offering. You can create one if they do not already have internal IDs. | No |
title | Item name. | Yes |
image_link | Primary image URL for the item. | Yes |
Optional fields
Field name | Description | Can it display in the ad? |
|---|---|---|
description | Text description of the item. | Yes |
rating | User rating of the service. | Yes |
link | Landing page URL of the item. Needed for Sales objective and optional for Lead Generation depending on setup. | No |
ios_url / ios_app_store_id / ios_app_name / android_url / android_package / android_app_name | App info for the item. | No |
additional_image_link | Additional image URLs for the item. | No |
video_link | Item-level video URL. | Yes |
availability | Availability status of the item. | No |
price | Regular price of the item. | Yes |
sale_price | Discounted price of the item. | Yes |
address_region / address_city / address_street | Location information for the item. | Yes |
address_postal_code / address_latitude / address_longitude | Location information for the item. | No |
custom_label_0 / custom_label_1 / custom_label_2 | Flexible labels that can be used for format display. | Yes |
custom_label_3 / custom_label_4 / custom_label_5 / custom_label_6 / custom_number_0 / custom_number_1 / custom_number_2 / custom_number_3 / custom_number_4 | Flexible labels that can be used for product management. | No |
Notes
If you use website or app event sources, make sure your
content_idsmatch your catalog item IDs.If you provide item location availability information, TikTok may use that information in delivery logic.
Use clear titles and high-quality images so your catalog items can be shown effectively in supported creatives.
