Available Optimization objectives
Available Optimization objectives for app ads
Goals and funnel stage | Pangle solutions | Android Operating System | iPhone Operating System | Product status |
Reach | Traffic Campaign | Yes | Yes | General availability |
Mobile App Install | App Install Campaign (MAI) | Yes | Yes | General availability |
Retention | - App Install Campaigns - Retention Optimization | Yes | No | - Retention Optimization auto-bid or multi-bid: General availability and requires meeting a threshold of Retention Events - Long-term Retention Optimization: General availabilty and requires meeting a threshold of Retention Events |
Shallow goals like Account Register/Subscribe | App Install / Conversions Campaigns- iAEO with shallow goals | Yes | Yes | General availability |
Ad Interactions | App Install / Conversions Campaigns- AEO with ad interaction goals | Yes | Yes | General availability |
Purchase | App Install / Conversions Campaigns- AEO Purchase | Yes | Yes | General availability |
App Install / Conversions Campaigns- Value-Based Optimization | Yes | No | General availability and requires meeting a threshold of Purchase Events |
Available Campaign objectives for web ads
Optimization goal | Key metrics | Product solutions |
Boost traffic | CPC CPV | CPC (cost per click) LPV (landing page view) |
Diversified conversion goals | CPA | Web Conversion (+ Video Shopping Ads Beta) |
Grow ROI | ROAS | Web VBO (Value-based Optimization) |
Retargeting | CPA ROAS | VSA + Retarget audience + Conversion Beta |