Behavior Targeting allows you to deliver ads based on a user's recent in-app behavior on TikTok. You'll be able to focus your ad targeting by video related actions or creator actions.

The benefits of behavior targeting are:

• Audience testing: An effective way to test a hypothesis about your target audience.

• Avoid campaign plateau: Identify new users with strong and recent purchase intent for your product or industry if your campaign begins to plateau.

• Creative spending: If a campaign is not spending as planned, behavior targeting offers another way to identify and reach high-quality audiences based on your needs.

• Audience Insights: Evaluate audience performance based on targeted behavior categories. Over time, these audience insights will help improve your targeting strategy and tactics.

The video-related behavior that we are able to capture is limited to their engagement with organic video content in the past 15 days. For example, video completion, likes, comments, shares.

You can also target an audience who is following and has viewed home pages of a specific type(s) of TikTok Creator in the past 30 days.

The available behavior targeting options are located in the interest and behavior section when creating your TikTok ad group.

The table below shows the differences between behavior and interest targeting: