Best practices for increasing creative supply in LIVE GMV Max

LIVE GMV Max uses two creative types, video-to-LIVE and LIVE-to-LIVE, to drive traffic into your livestream.

• Video-to-LIVE leverages videos from the TikTok Identity as creatives for your campaign.

• LIVE-to-LIVE leverages your ongoing livestream as a traffic driver to attract viewers into your livestream.

Video-to-LIVE is especially important, as it uses your TikTok account's videos to expand reach, improve delivery, and help the system find winning creatives. The more high-quality videos you provide, the more effectively LIVE GMV Max can scale.

Why creative supply matters

LIVE GMV Max allocates a small portion of your spend to continuously explore new videos. The best practice is for campaigns to add at least 50-70 videos in the In queue status for more stable creative exploration

This optimizes sufficient exploration and offers better chances of finding strong-performing creatives.

Tips to increase video-to-LIVE creative supply

By default, all available videos from your selected TikTok account will be used. You can further expand your creative pool using the tools below.