About Bulk Import & Export

Bulk Import & Export is an ad creation and management tool in TikTok Ads Manager. This feature allows you to set up and manage your ads from a CSV or Excel file and requires no manual input on the platform.

There are several key advantages to using Bulk Import & Export:

• Efficient Ad Management: The bulk import and export feature is easy to use and is ideal if you need to create and manage a large number of ads at once.

• Quick Ad Creation: Bulk importing ads from a CSV or Excel file, allows you to create multiple ads at once instead of manually creating each one in TikTok Ads Manager.

• Supports Multiple Use Cases: Bulk Import & Export supports a variety of campaign management scenarios including creating ads, editing ads, copying ads, and adding new creative to current ads.

Examples of when you would use Bulk Import & Export include:

• Copying Ads: You can copy a campaign, but change the ad group settings to target only Android devices. You can also copy an ad group, but change the placement settings as part of your testing strategy.

• Make Edits in Bulk: You can use Bulk Import & Export to change the settings like budget, bidding, and audience across 20 different ad groups. You can also use the Bulk Import & Export feature to add new creative to underperforming ad groups.

• Review Ad Settings: You can check that each ad group in a campaign is using the right custom audience.

Learn more about How to create ads using Bulk Import & Export and How to edit ads using Bulk Import & Export.