How to troubleshoot low impressions

Optimizing your campaign on TikTok Ads Manager requires some key considerations regarding budget, bidding, and creatives. Learn about best practices to help guide you on campaign optimization and troubleshooting.

Before you begin

Before you begin, review the following best practices:

• Learn more about budget best practices.

• Learn more about bidding best practices.

• Learn more about all bidding methods.

• Learn more about creative best practices.

How to troubleshoot low impressions

To troubleshoot low impressions for your ad groups:

• Verify that your ads are approved.

• Make sure your ad groups and ads are active.

• Check that your ads are scheduled according to your account’s time zone.

• Confirm that the resolution of the video creative is below 640 x 640 pixels.

• Verify that you have enough funds in your account.

• Broaden your targeting to reach more potential people.

• Try increasing your bid to optimize for competition. Your current bid might be too low.

• Make adjustments to the targeting, bid or creative if your overall ad group performance is declining.