Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create a campaign
Ad campaign structure
How to create a campaign
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- How to set up an ad campaign in TikTok Ads Manager
- How to choose the right objective in TikTok Ads Manager
- How to duplicate a campaign in TikTok Ads Manager
- About HTTPS Website Links for TikTok Ad Campaigns
- About Smart Performance Campaign
- Best Practices for Smart Performance Campaign
- How to fill the payer information per DSA
- How to troubleshoot low impressions
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Budget and scheduling
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- About budgets for TikTok Ads
- About lifetime budgets
- About daily budgets
- About Dynamic Daily Budget
- How to schedule a budget change
- How to check ad scheduling in TikTok Ads Manager
- About campaign budget optimization
- How to set up Campaign Budget Optimization
- About Value-based Optimization for web
- How to set up a daily budget in Tiktok Ads Manager
- Best practices for budget
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Special ad categories
Split Testing
- Ad creation /
- Create a campaign /
- Budget and scheduling /
Best practices for budget
Your ad budget can make up a large portion of your marketing spending. Use these tips to help you consider the best budget and strategy when you set up a campaign on TikTok Ads Manager.
Tips to select your ad budget
The following tips will help you set your budget:
For your campaign budget, leave it open initially.
Use the daily budget instead of lifetime budget for your ad group budget.
We recommend the following minimum budget depending on the optimization:
Type of Event | Optimization | Minimum Budget | No "Current CPA" |
Not Conversions | Any other high funnel event | 50 x current CPA/CPR | 100 USD (or equivalent) |
Conversions | Shallow Conversion Campaign (Page View, etc...) | 50 x current CPA/CPR | 100 USD (or equivalent) |
Conversions | Install Campaign | 20 x current CPA | 200 USD (or equivalent) |
Conversions | Deep Conversion Campaign (Add to Cart, Purchase, etc..) | 10 x current CPA | 200 USD (or equivalent) |
Tips to optimize your budget
When you are running a conversion campaign and select conversion as your optimization goal, don't make any targeting, bid, or budget changes before it passes the learning phase. Learn more about the learning phase.
Keep your budget within the 50% range of your previous budget after passing the learning phase.
Wait at least 2 days to make targeting, bid, or budget changes to allow the campaign time to adjust.
If you set up or change a Maximum Delivery bid strategy in the middle of the day, there might be a spending discount based on the actual remaining effective hours of delivery.