Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
-
- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
-
TikTok Business Suite
TikTok Beta Tester Program
Changes to Cost per View bidding and reporting
Beginning July 1st, 2022, we will begin changing how we calculate and measure Cost per View. Before this change, Cost per View was calculated as Cost per Thousand Views (CPMV). After this change, Cost per View will be calculated as Cost per (1) View (CPV).
In the coming days, you'll receive additional alerts in your TikTok for Business Notification Center about this change.
What does this change mean?
This change from CPMV to CPV will impact:
How you'll enter your bid when using the Video Views advertising objective and Bid cap bid strategy when optimizing for 2/6-second views.
How we report on Cost per result metrics for Video Views campaigns where the optimization goal is 2/6-second views.
For entering bids
With this change, when you select Bid Cap as your Bid Strategy for Video Views campaigns, you will need to enter a bid for a single 6-second or 2-second video view. Before this change, your bid was for every 1,000 views.
For reporting and metrics
Once we update your account from CPMV to CPV, all reporting about the Cost per result for Video Views campaigns where the optimization goal is 2/6-second views will be expressed in terms of CPV.
To accommodate this change, we'll be adding additional decimal places to accurately display Cost per result for Video Views campaigns.
For example, $1 USD per thousand 6-second Video Views will be displayed as $0.001 USD per each 6-second Video View.
What's the impact on ongoing campaigns?
When we update your account, all instances of the former bidding method, CPMV, will be replaced by CPV on TikTok Ads Manager and other TikTok for Business platforms. This change will not impact the performance of your ongoing Video Views campaigns.
Editing ad groups
When you edit a historic Video Views ad group, you will be able to adjust your bid in terms of Cost per Thousand Views.
Copy ad group
When you copy a historic Video Views ad group or campaign, you will need to re-enter a new bid in terms of CPV.
Bulk import and export
If your ad account is upgraded to CPV, before the update is fully launched, you will be unable to use the Bulk Import or Export to import/export View campaigns or ad groups that use CPV.
Automated rules
Once your account is updated to CPV, if you have any automated rules where the Condition's Optimization goal is 2 or 6-second views, and the trigger is Cost per result, you will need to update the Cost per result inputs to CPV manually.