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  1. 광고 생성 /
  2. 광고 그룹 생성 /
  3. 오디언스 /

사용자 지정 오디언스 강화

마지막 업데이트: 2025 년 2 월

Custom Audience Enhancement uses machine learning to expand your audience by adding users that are most like your original audience. The goal is to improve campaign performance by adding a small number of TikTok recommended users.

Benefits and features

  • Offset signal and cookie-loss: Changes in cookie tracking and ATT mean people who couldn't reach their desired audiences can now boost their audience reach.

  • Reach relevant audiences: Our CAE recommendation engine finds TikTok users closely matching your seed audience's behavior, adding minimally-diluted users without exceeding your seed audience size.

  • Drive performance gains: Tests reveal CAE enhanced audiences achieve a 28% increase in reach with a 4% lower CPA on average. (Source: backend tests with US advertisers that had audience sizes between 100k and 1MM matched users)


Tips for Custom Audience Enhancement

Recommended objectives

Website Conversions, App Promotion, Lead Gen

Recommended campaign duration

15 days

Recommended budget

At least $4,500 per ad group

Creative

Proven past tactic as test cannot be edited after launch


Recommended Split Test Configuration

Control Group

Option 1: Broad targeting

Option 2: Custom Audience

Control group should not include enhanced audience

Test group

MUST include ‘Enhanced’ audience


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