TikTok collects customer data and browsing behavior from your store to optimize your ad targeting experience. By using tools including Pixel, TikTok tracks your ads' impact on your website. These tools allow you to receive insights from your visitors and their site behavior. This data can help measure campaign performance and better define your ad's audience. In turn, you can improve the reach and increase conversions on your ad campaigns.
Note: Not all levels of data sharing are available for all commerce integrations.
To get started, you must enable data sharing & select a designated level. TikTok allows you to choose how data is collected and shared between your online store and TikTok. You have three data-sharing levels to choose from: Standard, Enhanced, or Maximum.
Standard uses TikTok Pixel with Advanced Matching off, a tracking technology that collects and shares customers’ browsing behavior on your online store. Browser-based ad blockers can prevent the pixel from collecting data.
Enhanced uses the TikTok Pixel with Advanced Matching on, which shares personal information about your customers, including email and phone number. This pixel also shares customer browsing behavior on your online store. Browser-based ad blockers can prevent the pixel from collecting data.
Maximum combines all data-sharing options to reach the highest number of customers. It uses custom APIs to share data from our partner's servers to TikTok in addition to using pixel to share customer browsing behavior on your online store. This option makes data blocking less likely. Currently, the Maximum level of data sharing is only available for Shopify merchants.
To learn more about how TikTok uses this data, refer to TikTok's Business Product Terms.