About Daylight Saving Time and Scheduling LIVE Shopping Ads
Last updated, July 2023

To create LIVE Shopping Ads on TikTok Ads Manager, you will need to schedule when the ads start delivering. For best results, we recommend scheduling LIVE Shopping Ads so they start running and end at the same time as the LIVE video broadcast.


When you schedule LIVE Shopping Ads on TikTok Ads Manager, you will select the ad delivery start and end times according to your ad account's coordinated universal timecode (UTC). Because UTC does not support daylight saving time (DST), you may need to adjust the ad delivery schedule if the LIVE video is being broadcast from a location that uses DST.


To schedule LIVE Shopping Ads so they match the start time of the LIVE video, you will need to know the following details:

  • ​The LIVE video's start time and end time.

  • ​The current UTC time zone of the LIVE video's broadcast location - this UTC time zone will change if the location observes DST. For example California observes DST, so the time zone there is UTC-8 but during DST it changes to UTC-7.

  • ​The ad account's UTC time zone - this time zone will not adjust per DST. For example an ad account created in California will use the UTC-8 time zone for the entire year.


Once you have collected these details, you can use them to calculate when to schedule your LIVE Shopping Ads. To do this:

  1. ​Determine the offset/difference between the current UTC time zone of the LIVE video's broadcast location and your ad account's UTC time zone.

  2. ​Add the offset/difference to your LIVE video's start time and end time.

  3. ​These figures will represent when to schedule your LIVE Shopping Ads start and end times on TikTok Ads Manager.


See the table below to see how to schedule LIVE Shopping Ads delivery when:

  • ​The LIVE video is being broadcast from the same UTC time zone as the ad account.

  • ​The LIVE video's broadcast UTC time zone is different from the ad account.

  • ​The LIVE video's broadcast UTC time zone observes DST.

LIVE Video Start Time

Does the LIVE video's broadcast location currently use DST?

Current UTC time zone of the LIVE video's broadcast location

Ad account's UTC time zone

Offset / Difference

Start Time of LIVE Shopping Ads Delivery on TikTok Ads Manager

2 PM / 14:00

No

(UTC+0) United Kingdom

(UTC+0)

0

2 PM / 14:00

2 PM / 14:00

No

(UTC-5) United States

(UTC-5)

0

2 PM / 14:00

2 PM / 14:00

No

(UTC-6) United States

(UTC-5)

+1 Hour

3 PM / 15:00

2 PM / 14:00

No

(UTC-7) United States

(UTC-5)

+2 Hours

4 PM / 16:00

2 PM / 14:00

No

(UTC-8) United States

(UTC-5)

+3 Hours

5 PM / 17:00

2 PM / 14:00

Yes

(UTC+1) United Kingdom

(UTC+0)

-1 Hour

1 PM / 13:00

2 PM / 14:00

Yes

(UTC-4) United States

(UTC-5)

-1 Hour

1 PM / 13:00

2 PM / 14:00

Yes

(UTC-5) United States

(UTC-5)

0

2 PM / 14:00

2 PM / 14:00

Yes

(UTC-6) United States

(UTC-5)

+1 Hour

3 PM / 15:00

2 PM / 14:00

Yes

(UTC-7) United States

(UTC-5)

+2 Hours

4 PM / 16:00


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