Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Manage ads
Ad reviews and status
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- Best practices for ad reviews
- How to check ad status
- List of ad statuses and definitions in TikTok Ads Manager
- List of ad group statuses and definitions in TikTok Ads Manager
- List of campaign statuses and definitions in TikTok Ads Manager
- How to review ad language for TikTok Ads
- How to review ad messaging for TikTok Ads
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Edit ad settings
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- How to edit ad settings in TikTok Ads Manager
- How to turn ads on or off in TikTok Ads Manager
- How to view, edit, or delete drafts in TikTok Ads Manager
- How to delete ads in TikTok Ads Manager
- How to find your campaign, ad group and ad IDs in TikTok Ads Manager
- How to add campaign, ad group and ad IDs to your custom columns in TikTok Ads Manager
- How to view change logs
- How to view ad settings for quality assurance
- About recommendations in TikTok Ads Manager
- How to access recommendations in TikTok Ads Manager
- List of available recommendations in TikTok Ads Manager
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Automated Rules
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- About Automated Rules
- How to create and apply Automated Rules
- Best Practices for Automated Rules
- How to apply an existing rule to your ads in TikTok Ads Manager
- How to manage automated rules in TikTok Ads Manager
- How to troubleshoot time lag for Automated Rules
- About Automated Rules relationships
- About Objects in Automated Rules
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Comment Management
App Center
- Ad creation /
- Manage ads /
- Edit ad settings /
How to turn ads on or off in TikTok Ads Manager
You can use the On/Off switch button in TikTok Ads Manager to deactivate the delivery of campaigns, ad groups, or ads at any time.
Before you begin
Before you toggle ads:
You can't activate an ad if it's deleted or under review.
A deactivated campaign, ad group, or ad will not be deleted.
A deactivated campaign will deactivate all the ad groups and ads under it. This also applies to ads under a deactivated ad group.
How to turn ads on or off in TikTok Ads manager
To turn ads on or off:
Go to the Campaign page in TikTok Ads Manager.
Click the Campaign, Ad Group, or Ad tab.
Click the On/Off button next to the campaigns, ad group, or ad you want to turn on or off.
If you turn off a campaign, ad or ad group, your ads will no longer appear and you won't use your budget.
How to check ad performance of deactivated campaigns, ad groups, or ads:
To check the performance of deactivated campaigns, ad groups, or ads:
Go to the Campaign page.
Go to Ad Status and click Filters.
Select Deleted in the drop-down menu.