About reporting differences between TikTok Ads Manager and third-party reporting tools

Last updated: April 2026

Advertisers may occasionally notice differences between reporting in TikTok Ads Manager and reports from third-party measurement partners. Depending on the type of metrics, the discrepancies in reporting come from different factors.

Learn more about discrepancies with third-party click metrics.
Learn more about discrepancies with third-party conversion metrics.
Learn more about discrepancies with third-party brand safety, suitability, viewability, attention, and IVT measurement.