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    FAQs for disconnecting your Storefront

    Last updated: May 2024

    Why should I disconnect my Storefront?

    The co-existence of a Storefront and a TikTok Shop on the same account can be confusing for buyers. By disconnecting your Storefront from your TikTok account, you'll be providing a better buying experience for your customers. This includes offering a seamless product discovery, consideration, and purchase experience all within the TikTok app. Additionally, TikTok Shop offers features like customer reviews and a purchase protection program, which can help increase buyer trust and confidence.


    What would happen if I disconnected my Storefront?

    Once you disconnect your Storefront from your TikTok account, your Storefront products will no longer be visible on your TikTok profile, or be eligible for inclusion in short videos and LIVEs. Instead, users will only see the products listed on your TikTok Shop. Additionally, you can add TikTok Shop products to your short videos and LIVEs.


    Can I still access my Storefront data after disconnecting?

    Yes, disconnecting your Storefront from your TikTok account will only remove it from being displayed on TikTok. Your Storefront data and information will still be available and accessible through your Storefront account.


    What will happen to the active ads connected to my Storefront once I disconnect my TikTok Account from my Storefront?

    All active Video Shopping Ads and Live Shopping Ads using Storefront will be automatically paused once you disconnect the TikTok account from Storefront to ensure they do not deliver as a broken experience.


    If I want to continue to run the ads connected to my Storefront after disconnecting from Storefront, what are my options?

    Once you are fully disconnected from Storefront, you can reach out to your TikTok ad sales representative to get set up on the recently launched Product Sales objective to test TikTok Shop Ads, which take the best features from Video Shopping Ads and Live Shopping Ads, with an even more powerful and seamless shopping experience than before.


    What happens to my ads reporting data once my Storefront is disconnected?

    Previous ads reporting data will continue to exist on Ads Manager, but no further reporting data will be captured.

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