About the video views objective

Last updated: November 2025

The video views objective allows you to drive brand impact by targeting users in the TikTok feed who pay greater attention to your ad. The video views objective is recommended when you want to go beyond audience reach and show your ad to users that are more likely to show interest in the video. Because of TikTok's uniquely engaging platform that has demonstrated longer view times and immersiveness, we optimize the video views objective with the focused view metric.

Features

Selecting the video views objective optimizes your ad for a metric called focused view, which counts a view if a user either:

  • Watches the ad for at least 6 seconds, which counts for our "6s focused view" metric, or for at least 15 seconds, which counts for our "15s focused view" metric.

  • Someone using accelerated view views your ad of an original length of at least 6 seconds

  • Someone interacts with your ad within the first 6 seconds

The bidding method for video views objective will be cost per focused view.


Note: Interactions that happen within the first second of the video are not counted towards a focused view and will be excluded in billing using the video view objective. Focused view ad group frequency will be capped to under 7 times per 7 days.