About transitioning non-verified Business Accounts to Personal Accounts

Zuletzt aktualisiert: September 2025

The transition of a non-verified Business Account to a Personal Account is part of TikTok’s commitment to enhancing authenticity for businesses on the platform. Business registration signals credibility to both TikTok and its users, fostering trust among potential customers.

To streamline account types and available features, non-verified Business Accounts must complete business registration to retain access to essential business tools, such as action buttons for email, address, and phone number in profiles.


What happens when a Business Account is transitioned to a Personal Account?

If a Business Account user does not complete the business registration within a 7-day window, the account will be automatically transitioned to a Personal Account. Learn more about Business Account features.

What actions should Business Account users take?

To retain access to all business tools, users of non-verified Business Accounts should take action immediately by submitting an application for business registration within the 7-day window. Timely submission of this application prevents the transition and ensures continued access to essential tools.Users can convert their Business Accounts into Registered Business Accounts through several methods:

  • Submit an application:

    • You will receive a pop-up notification on your account profile and an inbox message prompting you to complete registration.

    • Alternatively, register your Business Account through this registration link.

    • If you want to share your concerns regarding the transition of your TikTok account or request your account to be restored, please submit a feedback form.

  • Link to a verified Business Center:


Why should existing Business Accounts complete business registration?

Completing the business registration process unlocks additional features tailored for businesses and enhances audience trust by displaying business information on your profile. Following the transition of non-verified accounts, only Registered Business Accounts will have access to essential existing business tools and new features. Learn more about business registration.


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