Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Non-feed placement
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Keywords
- Search Ads Negative Keywords
- How to set up negative keywords in TikTok Ads Manager
- Search Ads Optimization
- Search Ads - Keyword Suggestion Tool
- How to Find Keywords for Search Ads
- Search Ads Creative
- Search Ads Campaign Objectives
- Reporting on Search Ads Campaigns
- Search Ads Reporting and Learning Phase
- Keyword Moderation & Appeals Process
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Message Management Tools
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
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Global App Bundle
Pangle
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- About Pangle
- Available ad formats for Pangle
- Available locations for Pangle ads
- Specifications for Pangle ad assets
- About Pangle intelligent image size optimization
- About Pangle traffic security system
- About the Pangle Media Transparency Report
- How to use the Pangle block list
- Available interactive customizations for Pangle
- About Retention Optimization with Pangle placement
- How to create a campaign for Retention Optimization with Pangle placement
- How to Create Dynamic Showcase Ads on Pangle Placements
- About Pangle and Tracking URLs
- Best practices for In-app Event Optimization using Pangle placement
- Best practices for iOS 14.5+ dedicated campaigns using Pangle placement
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- Ad formats /
- Non-feed placement /
- Global App Bundle /
Global App Bundle video ad specifications
The following specifications are available for Global App Bundle video ads.
Placement:
App Open Ad: CapCut, Fizzo
In-Feed Ad / 2-Column Feed Ad: CapCut
Banner Ad: CapCut
Interstitial Ad: CapCut, Fizzo
Native Ad: Fizzo
Ad Composition:
Video creative
Brand or app name (logo)
Skip ad button
[Landing page URL]+CTA button (Besides App Open Ad 1)
Video Resolution:
Vertical (recommend): 9:16, ≥720*1280px
Horizontal: 16:9, ≥1280*720px
Square: 1:1, ≥640*640px
Video File Type:
.mp4
.mov
.mpeg
.avi
Video Duration: Between 5-60s, recommend 21-30s
Note: Recommended bitrate is greater than or equal to 516 kbps
Video File Size: File size within 500MB
Profile Image:
Aspect Ratio: 1:1
File type: .jpg, .jpeg, .png
File size: Less than 50 KB
App or Brand Name:
App names: 4-40 Latin alphabet letters and 2-20 Asian characters.
Brand names: 2-20 Latin alphabet letters and 1-10 Asian characters.
Note: Emojis cannot be used.
Ad Description: 1-100 Latin alphabet letters and 1-50 Asian characters.
Note: Emojis and special characters can't be used.