How to add a Blocked Word in TikTok Ads Manager

Last updated: October 2025

You can use a Blocked Words list to automatically hide comments and block users that use certain words.

How to add a Blocked Word in TikTok Ads Manager

To add a Blocked Word:

  1. Go to TikTok Ads Manager.

  2. Hover over Tools and click Comments or Comments Manager.

  3. Click Blocked Words in the left-hand menu.

  4. Click Add.

  5. Enter your Blocked Words separated by commas.

  6. When you're finished, click Confirm.

Note: Blocked Words supports a max of 500 words and a max of 30 Latin characters for each blocked word.