How to Connect your CRM with Zapier in Leads Center

With Leads Center, you can transfer leads data collected through your organic lead generation forms, direct messages, and paid Messaging Ads directly to your CRM platform.

Note: This feature is currently in testing and not available to all advertisers.

Before you begin

Before you integrate TikTok Lead Generation with Zapier, make sure you have:

• A Zapier account and login credentials.

• A TikTok Ads Manager account and admin access to that account.

• At least one Instant Form in your TikTok Ads Manager. Learn how to create an Instant Form in TikTok Ads Manager.

Note: You don't have to have a live campaign to create an Instant Form.

Step 1: Connect Your CRM to Zapier.

1. Open TikTok Leads Center.

2. Navigate to the Connect to a CRM system page. Select your CRM of choice.

3. Select Zapier to connect to your CRM of choice and click Confirm.

4. Select your TikTok Business Account and CRM account using the dropdown and click Next.

Step 2: Select Instant Form

1. Select the Instant Form you want to export leads from and click Next.

Step 3: Map fields and sync leads data

1. Use the dropdown to select an event that will trigger an action in your CRM every time the previously selected form is submitted.

2. Once an event is selected, scroll down to the Set Form Field Mapping section. Map the corresponding fields from your TikTok Instant Forms data with the CRM data using the dropdowns.

3. Click Send test data after all necessary data fields are mapped.

4. Click on Create workflow to create a new workflow for test data to be sent.

5. You have successfully connected Zapier to your CRM. Click on View Zap to view test data.