About Carousel Ads in TikTok Ads Manager

Carousel Ad is an ad format that supports images for TikTok-in-feed ads. Multiple images display in order, and people can manually choose content and convert by swiping through images. Carousel Ads are designed to provide an alternative ad format to video if you don't have video creatives available or you want to reuse creative assets from other platforms.

Availability

• Available regions: All regions where performance auction is available.

• Supported ad types:

  • Traffic

  • Web Conversions

  • App Promotion

  • Lead Generation

  • Product Sales - Catalog

  • Brand Auction Reach

• Placement: Both automatic placement and TikTok only placement

  • Note: When you select automatic placement, it will filter out TikTok Pangle and GAB traffic.

• Supported ad format: Spark Ads and Non-Spark Ads for Standard Carousel. Non-Spark Ads only for VSA Carousel.

Benefits

• Personalized product recommendations: Dynamically display products based what people are most likely to engage with.

• Showcase multiple products: Highlight a variety of products in a single ad. Each frame within the carousel links to a unique landing page, providing users with more options and increasing the potential for conversions.

• Lower creative production cost: Create scalable campaigns without requiring extensive creative production.

Next steps

You can select Carousel under the Ad Format section while creating manual Catalog Ads. For Smart+ Catalog Ads, a Carousel is created automatically.