How to duplicate campaigns into Smart+
For customers with access to the upgraded Smart+ efficiency tools, the Duplicate feature within TikTok Ads Manager's campaign view allows you to duplicate your existing campaigns into new Smart+ campaigns, preserving most of their existing structures, targeting, and creative strategies. This Duplicate feature allows you to duplicate both Smart+ and manual campaigns.
Note: This feature may not be available to you yet. Reach out to your TikTok account manager or contact customer support for more information.
Before you begin
Duplication of campaigns into Smart+ is available to select customers, rolling out over time.
Ensure that you have existing campaigns that you wish to duplicate into Smart+.
Learn more about the upgraded Smart+ campaign creation flow.
How to duplicate Smart+ campaigns
To duplicate your Smart+ campaigns using the new upgraded Smart+ efficiency tools, follow these steps:
Log in to your TikTok Ads Manager account.
Go to your Campaign List, and click the duplicate icon for an existing Smart+ campaign. You will see a prompt that you can follow to upgrade.
How to duplicate manual campaigns into Smart+
To duplicate your manual campaigns to the upgraded Smart+, follow these steps:
Log in to your TikTok Ads Manager account.
Go to the Campaign List and identify the manual campaign you want to duplicate.
Hover over the campaign and click the Duplicate icon to trigger the Smart+ conversion logic, whose prompt varies based on the ad objective you selected:
For sales and app objectives: You will see a prompt that takes you directly into the ad creation flow. By default, manual campaigns will be upgraded to the new Smart+ experience, keeping their existing settings. Click Got it to proceed.
For lead generation objectives: You will see a new pop-up showing options to either update to the new Smart+ experience or to duplicate as a manual campaign. Click Confirm to proceed.
By following these steps, you will duplicate your campaigns to the upgraded Smart+.
How manual campaign settings convert into Smart+ campaign settings
When converting manual campaigns to the upgraded Smart+, review the information below, organized by campaign settings.
General campaign settings for any campaign type
Campaign setting | From: (Original) Manual Campaign Settings | To: (New) Upgraded Smart+ Settings | |
Campaign Level | |||
Campaign name | "campaign_name" | New default: "Copy 1 of campaign_name" | |
Special ad categories | No categories declared, Housing, Employment, Credit | All settings stay the same | |
Create split test | On/Off | If "On", the split test setting will be cleared (removed) when copying to Smart+. | |
Campaign budget optimization | On/Off - If On: -Daily/Lifetime -Amount | Settings reset for users to complete and review | |
Set campaign budget | On/Off - If On: -Daily/Lifetime -Amount | Campaign budget will be removed for non-CBO campaigns only; others will stay the same. | |
RTA | On/Off | All settings stay the same | |
Ad group level | |||
Ad group name | "ad_group_name" | Same name: "ad_group_name" | |
Placements | Automatic placement/Select placement Advanced settings: -User comment: On/Off -Allow video download: On/Off -Allow video sharing: On/Off -Pangle block list: On/Off | Placements will stay the same. If your Advertiser IDs are not in the allowlist, the system will convert to "TikTok Only." | |
Content exclusions | Inventory filter Category exclusions | All settings stay the same | |
Budget and schedule | Budget: Daily/Lifetime and Amount Schedule: Set start time and run ad group continuously, Planned start time, Time zone Set start and end time: Planned start time, Planned end time, and Time zome Dayparting: All day, Select specific time | Budget: When Campaign Budget Optimization (CBO) is enabled during duplication, users will see the following behavior: -Daily/Lifetime setting: If a campaign has multiple ad groups with different budget types, the system will show you an error message to update the settings. All Ad groups need to share the same budget type. -Budget amount: If the original campaign used a Campaign-level budget (Cost Cap or Lifetime), the ad group won't have a specific budget and if the original campaign used Lowest Cost with a daily budget, users can set an optional min budget control for ad group level Schedule: Stay the same Dayparting: Stay the same | |
Ad Level | |||
Ad name | "ad_name" | Same name: "ad_name" | |
Identity | Spark Ads: On/Off Identity selection | All settings stay the same | |
Tracking | TikTok events tracking: App events, Offline events Third-party tracking settings: Impression tracking URL, Click tracking URL Track viewability with third-party partner | All settings stay the same |
Campaign settings for Sales (non-catalog, Catalog, App, and Omni)
Campaign setting | From: (Original) Manual Campaign Settings | To: Upgraded Smart+ Settings | |
Campaign Level | |||
Use Catalog | On/Off | If "On," the catalog will remain the same. | |
(Sales App campaigns only) iOS 14 dedicated campaign | On/Off | Stay the same | |
Ad group level | |||
Optimization location | Website: Data connection, Optimization event TikTok Instant Page ad groups | Data connection & Optimization event: Stay the same TikTok Instant Page ad groups will not be duplicated Note: For CBO campaigns, all ad groups must use the same optimization location. If they differ, the platform will automatically leave the field blank to avoid conflicts. | |
Audience targeting | Saved audience Demographics: Location, Age (All/13-17/18-24/25-34/35-44/45-54/55+), Gender, Languages, Spending power Audience: Include, Exclude Interests and behaviors Device: Operating system, OS versions, Device model, Connection type, Carriers, Internet service provider, Device price
For Sales Catalog and App campaigns only: -Prospect: Audience (Optional), Include, Exclude, Retarget -Audience (Optional): View or added to cart but not purchased, Added to cart but not purchased, Custom | Audience controls: -Location: Stay the same, Minimum age: If your manual campaign is used > or = to 25 age, the upgraded Smart+ will use 25+. Otherwise, Smart+ will default to 18+. -Languages: Stay the same -Exclude audience: Stay the same Audience suggestions (e.g., Age, Gender, Language, Included Audience, Interests and Behaviors) remain unchanged. (Sales Catalog and App only) -Prospect vs. Retarget targeting structure is not available in upgraded Smart+, unless switched to manual targeting. Notes: -Additional settings are only available if you manually switch to manual mode -By default, the campaign stays in automatic mode unless you choose to switch manually | |
Bidding and optimization | Optimization goal Conversion: Target CPA, Attribution settings, Click, Cost cap per click, Automatic Value Optimization (optimize ROAS), Value -Target ROAS -Attribution settings | Goal: Stay the same Bidding: Upgraded Smart+ campaigns have specific bidding rule compatibilities based on your budget type: -Daily budgets support both Lowest Cost (LC) and Cost Cap (CC) bidding strategies. -Lifetime budgets only support Lowest Cost (LC) bidding. If your existing manual campaign's bidding strategy adheres to these rules, it will be carried over. Otherwise, the bidding field will be reset for user input. -For CBO Campaigns: All ad groups within a CBO campaign in upgraded Smart+ must use the same bidding strategy, bid amount, and optimization goal. If your manual ad groups had differing settings, these fields will be reset to blank to prevent conflicts. -For Non-CBO Campaigns: All ad groups must use the same bidding strategy. If your manual ad groups had differing strategies, this field will be reset to blank to avoid conflicts | |
Ad Level | |||
Ad details | Ad creative Text Call to action Interactive add-ons Destination: -URL -Destination URL, Automatically add URL parameters: On/Off TikTok Instant Page: Custom page | Most settings will stay the same as in the original manual campaign, except for: -Call to action: the standard CTA will upgrade to a dynamic CTA -TikTok Instant Page ad groups will not be duplicated |
Lead Generation
Ad structure level | Campaign setting | From: (Original) Manual Campaign Settings | To: (New) Upgraded Smart+ Settings |
Campaign level | |||
Use Catalog | On/Off | If "On," the catalog will remain the same. | |
Ad group level | |||
Product source details (available if using catalog) | Catalog | Stay the same | |
Optimization | Website: -Goal -Event: Data connection, Optimization event, Deep funnel optimization On/Off -Attribution settings Instant form: Deep funnel optimization On/Off TikTok direct messages: Goal, Attribution settings Instant messaging apps: - Goal - Event: Select your app, Message event set -Attribution settings Phone call | All settings stay the same | |
Audience targeting | Saved audience Demographics: -Location -Age (All / 13-17 / 18-24 / 25-34/ 35-44 / 45-54 / 55+) -Gender -Languages -Spending power Audience: Include, Exclude Interests and behaviors: -Device -Operating system -OS versions -Device model -Connection type -Carriers -Internet service provider -Device price | -Controls -Location: Stay the same -Minimum age: -If your manual campaign is used > or = to 25 age, upgraded Smart+ will use 25. Otherwise, upgraded Smart+ will default to 18+ -Languages: Stay the same -Exclude audience: Stay the same -Audience suggestions (e.g., Age, Gender, Language, Included Audience, Interests & Behaviors) remain unchanged. Notes: -Additional settings are only available if you manually switch to manual mode -By default, the campaign stays in automatic mode unless you choose to switch manually | |
Bidding | Target CPA Cost cap per click | Bidding: Upgraded Smart+ campaigns have specific bidding rule compatibilities based on your budget type: -Daily budgets support both Lowest Cost (LC) and Cost Cap (CC) bidding strategies. -Lifetime budgets only support Lowest Cost (LC) bidding. If your existing manual campaign's bidding strategy adheres to these rules, it will be carried over. Otherwise, the bidding field will be reset for user input. -For CBO Campaigns: All ad groups within a CBO campaign in upgraded Smart+ must use the same bidding strategy, bid amount, and optimization goal. If your manual ad groups had differing settings, these fields will be reset to blank to prevent conflicts. -For Non-CBO Campaigns: All ad groups must use the same bidding strategy. If your manual ad groups had differing strategies, this field will be reset to blank to avoid conflicts | |
Ad level | |||
Product details (available if using Catalog) | Products | Stay the same | |
Ad details | Ad creative Text Call to action Interactive add-ons Destination: -URL: Destination URL, Automatically add URL parameters: On/Off -TIP -Instant form -Instant messaging app -Phone number | Most settings will stay the same as in the original manual campaign, except for: -Call to action: the standard CTA will upgrade to a dynamic CTA |
App Promotion
Ad structure level | Campaign setting | From: (Original) Manual Campaign Settings | To: (New) UpgradeSmart+ Settings |
Campaign level | |||
iOS 14 dedicated campaign | On/Off | Stay the same | |
Ad Level | |||
App | Select an app | Stay the same | |
Audience targeting | Saved audience Demographics: -Location -Age (All / 13-17 / 18-24 / 25-34/ 35-44 / 45-54 / 55+) -Gender -Languages -Spending power Audience: Include-Exclude Interests and behaviors Device -Operating system -OS versions -Device model -Connection type -Carriers -Internet service provider -Device price Interests and behaviors Device: -Operating system -OS versions -Device model -Connection type -Carriers -Internet service provider -Device price | Audience controls -Location: Stay the same -Minimum age: If your manual campaign is used > or = to 25 age, upgraded Smart+ will use 25+. Otherwise, upgraded Smart+ will default to 18+. -Languages: Stay the same -Exclude audience: Stay the same Audience suggestions (e.g., Age, Gender, Language, Included Audience, Interests & Behaviors) remain unchanged. Notes: -Additional settings are only available if you manually switch to manual mode -By default, the campaign stays in automatic mode unless you choose to switch manually | |
Bidding and optimization | Install: -Target CPA -Attribution settings Value: -Select value -Target ROAS -Attribution settings In-app event: -Select in-app event -Target CPA -Attribution settings Click: Cost cap per click | Bidding: Upgraded Smart+ campaigns have specific bidding rule compatibilities based on your budget type: -Daily budgets support both Lowest Cost (LC) and Cost Cap (CC) bidding strategies. -Lifetime budgets only support Lowest Cost (LC) bidding. If your existing manual campaign's bidding strategy adheres to these rules, it will be carried over. Otherwise, the bidding field will be reset for user input. -For CBO Campaigns: All ad groups within a CBO campaign in upgraded Smart+ must use the same bidding strategy, bid amount, and optimization goal. If your manual ad groups had differing settings, these fields will be reset to blank to prevent conflicts. -For Non-CBO Campaigns: All ad groups must use the same bidding strategy. If your manual ad groups had differing strategies, this field will be reset to blank to avoid conflicts | |
Ad level | |||
Ad details | Ad creative Text Call to action Interactive add-ons Destination: -App (selected app) -Deferred deeplink | Most settings will stay the same as in the original manual campaign, except for: -Call to action: the standard CTA will upgrade to a dynamic CTA |
