非信息流广告位
Automatic Search Placement
Search Ads Campaign
-
- About Search Ads Campaign
- Search Ads Campaign Availability
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Keywords
- Search Ads Negative Keywords
- How to set up negative keywords in TikTok Ads Manager
- Search Ads Optimization
- 搜索广告 - 关键词建议工具
- How to Find Keywords for Search Ads
Search Ads Creative
- Search Ads Campaign Objectives
- Reporting on Search Ads Campaigns
- Search Ads Reporting and Learning Phase
- Keyword Moderation & Appeals Process
-
通讯广告
全球化应用组合
Pangle
-
- About Pangle
- Pangle 支持的广告样式
- Pangle 广告支持的地域
- Pangle 广告素材的规格
- 关于 Pangle 智能图片尺寸优化
- 关于 Pangle 流量安全系统
- 关于 Pangle 媒体透明度报告的常见问题解答
- 如何使用 Pangle 媒体屏蔽列表
- Pangle 支持的互动定制
- 关于 Pangle 广告位的留存优化
- 如何创建推广系列以使用 Pangle 广告位的留存优化
- 如何在 Pangle 广告位创建动态展示广告
- 关于 Pangle 和监测 URL
- 使用 Pangle 广告位进行应用内事件优化的最佳实践
- 使用 Pangle 广告位投放 iOS 14.5+ 专属推广系列的最佳实践
-
- 广告样式 /
- 非信息流广告位 /
- Search Ads Campaign /
How to Find Keywords for Search Ads
Keywords are words or phrases that are used to match your ads with the terms people are searching for. Keywords are implemented only on the Ad Group level. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want
Max keywords per ad group: 1,000
Suggested minimum of 20 keywords per ad group, with the opportunity to do well above this amount per ad group
Max negative keywords per ad group; 10,000
11,000 total keywords = positive + negative keywords
Selecting keywords, recommendations
Please refer to the Keyword Suggestion Tool within the creation flow to explore potential keyword ideas. Discover more about the Keyword Suggestion Tool.
Advertisers using Search Ads Toggle, will have access to a Search Terms report. This report shows the organic queries matching to their ads. This report can be a source of keyword inspiration for the Search Ads Campaign.
Advertisers can consider reviewing the keywords they are currently running with other Search Ads partners.