How to integrate TikTok lead generation with Make

Last updated: May 2026

Make is a Customer Relationship Management (CRM) integration available for TikTok lead generation. Learn more about the benefits of integrating a CRM with TikTok lead generation and the available integrations.

Before You Begin

Before integrating TikTok lead generation with Make, make sure that you have:

  • A Make account.

  • At least one Instant Form created on TikTok Ads Manager.

  • A TikTok for Business account with API access.

  • Your CRM login credentials ready.

  • Verified that Make supports your specific CRM.

How to integrate TikTok lead generation with Make

Step 1: Set Up OAuth2 Credentials in TikTok

  1. Log in to your TikTok for Business account and navigate to the developer portal.

  2. Create a new app or use an existing one by clicking Manage Apps in the dropdown menu.

  3. Configure the callback URL as https://www.integromat.com/oauth/cb/tiktok-lead-forms.

  4. Copy your Client ID and Client Secret from the credentials section of your app details.

Step 2: Create the Connection in Make

  1. Log in to your Make account and go to the Apps section.

  2. Search for TikTok Lead Forms and click Create a connection.

  3. Enter your authentication credentials (Client ID and Client Secret) that you copied from TikTok.

  4. Follow the on-screen instructions to authorize Make to access your TikTok Ads Manager account.

Step 3: Build Your Automation Scenario

  1. Create a new scenario in Make by clicking Create a new scenario.

  2. Add the TikTok Lead Forms module as your trigger app.

  3. Select Watch Leads as the trigger event. This triggers when a new lead form is filled out and submitted.

  4. Configure your trigger settings by selecting your TikTok Ads Manager account and the specific Instant Form you want to use.

  5. Add your action app (for example: CRM, Google Sheets, email platform) and configure how you want to process the lead data.

How to postback CRM Events via Make for lead quality optimization

Sending back events data to TikTok can help yield higher-quality leads that are more likely to convert. Here's how to set up postback through Make:

Step 1: Create a CRM Event Set in TikTok Ads Manager

  1. Log in to TikTok Ads Manager and navigate to Tools

  2. Click Events Manager.

  3. Click Connect data source and select CRM.

  4. Create a name for your CRM event and complete the setup

  5. Select Automatic setup with partner platform.

Step 2: Set Up Your CRM Connection with Make

  1. Select your CRM from the list and choose Make as the integration platform.

  2. Connect your Make account and select your TikTok Ad account.

  3. Choose a trigger event from your CRM that captures lead status changes.

  4. Map fields between TikTok data and your CRM data. Note: Lead Status is required.

Step 3: Map CRM Events to TikTok Standard Events

Map all CRM events to 4 defined funnel stages in TikTok Events Manager for optimal tracking.

Step 4: Validate the Postback Setup

Check if data has flowed into attributed events within 10 minutes of setup.

Next steps

Learn how to edit your CRM integration settings.